This song is our first choice as we have some good ideas that we could use when making a video to it. We think it would be a good choice as we can lip-sync to Rita Ora's part of the song and then act out the lyrics while J.Cole sings so that we don't have to mime to a boy's part and we can break the video up a bit with some acting.
Ideas: We could film some parts of the song in an urban looking place with graffiti and some parts in a white room with all 3 of us dressed up. We could also get a boy to feature in our video for some acting parts. The acting part of the video could be also set in areas which are quit rough looking to symbolise the fighting and destruction within the relationship in the lyrics. E.g Car park, Alley Ways, Graffiti places (down mill road - near the beehive centre). Throughout this video we could use various different camera shots to symbolise the power balance in the relationship. This would also help create the atmosphere and mood of anger in the video.
Outfit Ideas:
These outfit ideas would be easy to wear as they are easy to create; denim shorts with a plain top and bright lipstick, winged eye liner and leggings with a crop top and curled hair.
We could film different parts of the song with each of us wearing an outfit that represents one of her different styles. This look with a hat and bright lipstick would be quite east to create and we could also feature a dressed up look as another style of hers.
Influential Video Ideas:
Beyonce - Countdown: This video influenced our ideas as it relates to the section of our video we will be filming with us acting and miming in a white room. We like the outfits in this video and the dancing when Beyonce is on her own in a white room could relate to the sort of thing we want to recreate. We also like the idea of the video being sped up and could edit our video so that it is sped up in some sections to give an interesting effect.
Lauryn Hill - Doo Wop: This video is shot outside in an urban looking area, much like the setting where we want the other part of our video to be shot. We also like the idea of using old looking stereos outside as props, to give the video a vintage feel. The cars surrounding the people in the streets in this video also give it a nice feel, and the places where we are planning to film should have cars around them to give the setting an urban feel.
Students Videos:
13U1-48 Music Video 2011: Final Music Video
This video is quite similar to what we want to create in ours as it is shot in a place with lots of graffiti and run-down looking streets. This creates the urban look we want to achieve for our video. We also like the way there are lots of different shots and the shots of graffiti flash on and off the screen as it makes the video interesting to watch and keeps the audience's attention.
13T1-36 Music Video 2011: Final Cut
This video is also similar to what we're thinking of filming for ours as half of it is shot outside in an urban area and the other half is shot in a plain white room with a girl dancing for the camera. This is what we want to create in our video to keep it interesting and not just set in one setting throughout. This also breaks away from the storyline of the song and gives a different aspect to the video. We particularly liked the part where it was shot in the street as there was a good frame around the shot where the boy was standing in the middle of the shot and the street walls framed him. Target Audience: Our target audience is going to be mostly young people. We are aiming to attract an audience of people aged around 14 to 24 as we think teenagers younger than this wouldn't understand the relationship aspect of the song and adults older than this won't like the pop aspect. The bright colours and typical pop feel to our video will appeal to a young audience and will look like the sort of video that would be shown on a music video channel in the daytime.
Stills that approximate your location:
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| This still represents a key setting for our music video. It provokes the type of atmosphere we want to create for our music video. And shows the urban setting that we would like to show in our video. |
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| This is a good setting because it shows the street setting that we would like to use for our music video. |
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| This image represents the alley way, dark, secretive setting that we would like to create in our music video. It also is quite an intimate setting therefore being a good place to shoot the acting parts showing the tension in the relationship which is told to us through the lyrics. |
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| This is the typical studio style we would like to use. It has lots of light and shows the plain white colour that we would like to use, showing the contrast between the acting and the singing in the music video. We also think it looks like Beyonce's studio that they use in her 'Countdown' video. |
Cinematography:
- In our music video we would have close ups of the people's faces who feature in the music video to introduce them to the target audience. We would also have mid shots to show the dancing/acting and possibly long shots to show the setting. When shooting the acting parts of the video we could also use low shots to show the dominant male who is showing a powerful character in the video, and also high shots to show how belittled and inadequate the girl feels. Tracking shots could also be used when the girl is walking along the "urbanised" streets either in the acting or miming part of the video. This would show emotions of the character as well as the setting of the video.
Editing:
- At certain points in our video we would like to edit the shots so they are sped up compared to the rest of the video. This would create an interesting affect which holds the audiences attention and gives the video a unique feel. We also want use discrete transitions between shots to make the video flow smoothly and look professional. We may also edit some scenes black and white to give an old style feel or a tinted look on the clips to make them look softer in some parts and emphasise some of the emotions felt in the video.
Mise en Scene:
- We are hoping to re-create Rite Ora's look but we plan to mix all of her styles together having one style each between 3 people. This would allow us to keep the same sort of look about the video as she would have but also allows us to make it our own and put a unique twist on our music video. In our video we plan to use props such as wooden crates, stools and possibly props which signify the reason behind the fight and show the problems that are spoke about in the lyrics. We also own make up we can use to recreate her look E.g. bright lipstick and black liquid eyeliner. Through our acting scenes in our video we can use our body language to symbolise the problems faced in their relationship and highlight the moods and emotions felt by the characters. For example; slouched walking, angry facial expressions, violent actions and brisk movements.
This is a map of our location we are planning to use to shoot for our graffiti shots in the video.
This is a map of our location we are planning to use for the white studio shoots in our video.
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2. Cheryl Cole- Boys
Ideas: We have chosen this video as a second choice as we think it would be quite easy for us to lip-sync to. We also thought it would be quite easy to create a video for as we are all girls in our group, and would be able to add in dance routines etc. This would highlight the genre of the song - Pop. Also, we think Cheryl Cole would be quite easy to dress up to and choose outfits for. The setting we would use for this song would probably be in a studio or a girls bedroom again to enhance the pop genre and show it is a typically girly song.
Outfit Ideas:
Cheryl Cole doesn't really have a signature style, so we could have quite a lot of freedom to wear what we wanted when filming this video. These examples from a couple of her music videos show we could possibly wear quite a girly look with a hair band, or a look that stands out with a lot of mixed prints and high heels.
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3. Pink - Why did i ever like you
Ideas: This is our third song choice as it would be quite easy to lip-sync to as the whole song only features a girls voice. We could film this video in a studio and use props such as drums to stress the strong emotions in her lyrics. We also could film some parts of the video in a field or on a street walking home from a boys house - showing the anger the song features.
Outfit Ideas:
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