Friday, 28 September 2012

Notes on who your target audience will be and their expectations - S1-13

The song 'Plain Sight' by My Great ghost was released in january 2012 for free download through Bandcamp. Our target audience is likely to be people aged 15-24 because the song is electronic and very contemporary and this is the age range that is most likely to find the song online. Our target audience for the video will likely be the same demographic.

Since the song 'Plain Sight' is an electronic song, the audience may be expecting surrealism as portrayed in videos such as 'Cars' by Gary Numan and productions by 'The Prodigy'. Some examples of such videos would be 'Firestarter' and 'Breathe' which both use abnormal circumstances in very normal locations.



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