Blur - The universal'
Style: The style of this music video was quite minimalist due to the bold colour scheme of red white and black. The video also presented futuristic elements which gave quite a unique and alternative style. This video showed a similarities to modern alternative rock genres.
Content: The band was mostly on stage in a white room in front of an audience performing a song to them but the audience showed an unawareness to their presence. The room where the band were performing was made to look like heaven due to the use of white lights and the clothing worn by the band. This thought was questioned by the artist through the use of subtitles.
Theme: The theme of the video was a higher class cocktail party, which involved everyone drinking and dancing showing a typical scene of a social gathering and celebrity life.
Representation: We feel that Jonathan Glazer wanted to create a sense of influence through the use of colour aiming to represent the angel and devil as the band were dressed all in white but there were two girl characters dressed in red. This showed that the band style of music is quite controversial and has a deeper meaning, and the lyrics have a deeper meaning than what the video presents.
Karma police- Radio head
Style: The style of this video was presented like a short film, only using limited camera angles to convey the story line. It showed simplistic features and had quite a dark style to it. The video was quite gripping to the audience as they wanted to find out what happened to the main character. This was created through the use of an enigma where the audience didn't get to see the victims face.
Content: The video was shot all in the same place throughout showing a story line of feeling between two characters. The entire video was shot in a car using the headlights as a main focus point. There wasn't much attention on the artist, instead the focus was more directed to the story he wanted to tell.
Theme: The theme used in the title of the song is carried out throughout the video, showing elements of revenge, hate and payback between two characters exploring the ideas of karma. This theme became stronger as the video progressed and intrigued the audience to explore the meaning of the song.
Representation: We feel Jonathan Glazer wanted to represent this artist as quite a secretive person who wrote music about his hateful feelings towards others and highlight the fact that he commonly holds grudges against the people who have done wrong in his eyes.
Nick Cave & the bad seeds- Into my arms
Style: The style of this video was very simplistic showing through the use of black and white colours in a simple studio with lots of shadow. The use of extreme close ups also emphasized the emotions of the characters.
Content: This video consisted of close up shots of people of all ages expressing strong emotions. Various shots were also shown of the artist who was reacting and singing about the emotions they were feeling.
Theme: There was a strong consistent theme of depression, hurt and emotional pain. This was quite a dark video but focused on the theme of human emotions. The use of camera shots and lighting showed their emotions to the audience, also creating an element of secrecy as half of their faces were kept shadowed.
Representation: We feel that Jonathan Glazer was trying to show how the artist songs have a deeper meaning which can be explored through their video and lyrics. This is a very deep and emotional video which shows that the artist may write about his own experiences and emotions.
All three videos were very simplistic but effective through the use of strong imagery, which was used to convey the emotions felt in each of the videos. Radio head and Nick Cave & the bad seeds videos both shared common themes of hurt and emotional pain, however all three videos were very unique and different to the usual music videos that you would see in the charts. Another similarity would be that the videos all used one setting, limited camera shots and basic props to convey the meaning of the song.
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