Mercy Kanye West - directed by Frank Ditommasoby
-This video shows elements of being abstract through the use of special effects such as doubling the artists in the same shot, creating a more interesting and unique look compared to if the artist was just standing there.
-There is also the use of constant fast panning round and the video was edited so that there was a smooth pan of the whole room and it looked as if the whole room could fit into the camera screen.
-The whole video was edited to be black and white, which created shadows and highlights on the artists. This also fitted in with the main theme which was quite futuristic but also minimal. This effect makes the video seem quite artistic as it has no other colours unlike other videos. The striped patterns around the setting also created an abstract feel and framed each artist as they sang to keep the audience's attention.
-The video was shown on a very wide, short screen instead of a typical video that covers the whole screen. This highlights the middle of the video and draws the audience's eye towards the important parts of the video, but it also adds to the effect of there being a very wide looking room and the whole room fitting onto the screen.
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