During the making of our three products we faced many challenges that slowed us down, but we overcame them in different ways.
While attempting to film our music video footage in an 'urban' location, we found that the tunnels filled with graffiti that we were using on Newmarket Road in Cambridge were a hotspot for people riding bikes. Many times, we would be in the middle of shooting a scene for our video and a bike would come right through the middle of our shot and ruin it. To overcome this problem, we used short clips that we had managed to film before bikes came through, which worked out well in the end because we wanted our video to seem choppy, and also we had to ask a few people trying to come through the tunnel if they would mind waiting just a minute while we finished shooting a scene.
It was quite a weird experience being on full view in front of many passers by and singing along to a song in front of them while looking really overdressed, but we found that we had to just get over this problem and just go for it and act out our video dramatically, otherwise our video would have looked like we put no effort in and our acting would have been boring for viewers to watch.
While editing our video on Final Cut Express we faced technical problems such as fitting the sound up perfectly to our lip syncing so that it looked as professional as possible. We resolved this issue by using the method of marking our video clip with an 'M' where we first opened our mouth to start singing and marking our backing music with an 'M' where the lyrics we needed started and then syncing up the two 'M' markers to each other.
We also found that while creating our magazine advert on photoshop, we could not open a file of an image straight into photoshop as it would fill up the entire page and not allow us to use a background with it. To resolve this we opened the background image in photoshop first and then we opened the image that we wanted to place over the top of the background in a new photoshop file, and dragged this image across into our first photoshop file on top of our background. We then had to use the editing tools edit>transform and then hold down the shift key to resize our image so that it was the exact size we wanted it to be.
Another problem we encountered was that as half of our group maded the magazine advert while the other half made the digipak, we finished them and then realised there weren't many strong links between the two. To resolve this issue we then changed our background to use the same colour dusty blue background in our album advert as we had in our digipak, we then added in some more graffiti images into the background of our digipak as there was more images like this in our magazine advert.
Overall I think that we did well in overcoming our various problems throughout the stages of making our products and we learned from each mistake and how to correct it so that it did not happen again.
Showing posts with label Chloe Northrop. Show all posts
Showing posts with label Chloe Northrop. Show all posts
Friday, 14 December 2012
Audience feedback on our finished products
After we had finished making our music video, our magazine advert and our digipak, I asked my friends and relatives, male and female, to view them and answer some questions about how well they worked for feedback.
Olivia (my friend):
Q: After watching our music video and looking at our magazine advert and digipak, do you think that the overall branding of our products caters well to a typical audience of people within our target age group?
A: Yes, I really liked your products and I am in the age group of people you have aimed them at, so I think you have done well. I think that all of your products look very professionally made and if they were real products I would buy into them as they use all the right devices to catch your eye as typical pop products.
Q: Do you think that all three of our products fit together well as an overall package?
A: I do. I can clearly see that they have a good overall colour theme going on and I like how you have included graffiti in all of them as it goes well with the style of the song.
Q: How do you think our band members as a group compare to well known modern girl bands?
A: I think you look like a proper girl band in your products. You look like you have a bond as you work and fit well together as a group and I think you have included Rita Ora's style as a pop star well which is good because you were singing her song, but at the same time you also look like a typical girl band such as Stooshe.
Paul (my dad):
Q: Were you entertained by our music video and would you keep watching if you saw it on the television?
A: I am not in the age group of the audience you have aimed your music video at, but I think you did really well at making it look like a video that most people in your target audience would watch and be entertained by. There isn't any dull moments in your music video so I think that people would keep watching if it came on TV.
Q: Do you think that the costumes features in our products are relevant to modern times and fit with the theme of the song?
A: Yes, I think that your styles in this video all fit together well and make you look like a realistic band. I can tell that you have used the singer of your song (Rita Ora's) style for inspiration.
Q: Do you think that the feedback from 'modern magazines and newspapers' that we have typed up on top of our magazine advert looks like realistic reviews?
A: I think it does looks realistic because you haven't just gone and said 'this album has five stars, it is amazing'. Instead you have given it a realistic amount of stars that a pop artist could expect to gain in a modern review today and this is what made me think that your reviews looked like real ones.
Olivia (my friend):
Q: After watching our music video and looking at our magazine advert and digipak, do you think that the overall branding of our products caters well to a typical audience of people within our target age group?
A: Yes, I really liked your products and I am in the age group of people you have aimed them at, so I think you have done well. I think that all of your products look very professionally made and if they were real products I would buy into them as they use all the right devices to catch your eye as typical pop products.
Q: Do you think that all three of our products fit together well as an overall package?
A: I do. I can clearly see that they have a good overall colour theme going on and I like how you have included graffiti in all of them as it goes well with the style of the song.
Q: How do you think our band members as a group compare to well known modern girl bands?
A: I think you look like a proper girl band in your products. You look like you have a bond as you work and fit well together as a group and I think you have included Rita Ora's style as a pop star well which is good because you were singing her song, but at the same time you also look like a typical girl band such as Stooshe.
Paul (my dad):
Q: Were you entertained by our music video and would you keep watching if you saw it on the television?
A: I am not in the age group of the audience you have aimed your music video at, but I think you did really well at making it look like a video that most people in your target audience would watch and be entertained by. There isn't any dull moments in your music video so I think that people would keep watching if it came on TV.
Q: Do you think that the costumes features in our products are relevant to modern times and fit with the theme of the song?
A: Yes, I think that your styles in this video all fit together well and make you look like a realistic band. I can tell that you have used the singer of your song (Rita Ora's) style for inspiration.
Q: Do you think that the feedback from 'modern magazines and newspapers' that we have typed up on top of our magazine advert looks like realistic reviews?
A: I think it does looks realistic because you haven't just gone and said 'this album has five stars, it is amazing'. Instead you have given it a realistic amount of stars that a pop artist could expect to gain in a modern review today and this is what made me think that your reviews looked like real ones.
Conclusion of how well our products turned out
Overall I am extremely pleased with how our three products have turned out and I am surprised at how professional and realistic they look now that we have finished everything.
I have really enjoyed creating our music video and brand products because I think it was a project where we were free to use lots of our own creative judgement and express ourselves through our products. I enjoyed working as a group and becoming a 'girl band' as it was very fun to invent a brand for ourselves and imagine how it would be to be real modern pop artists. I think that our music video features a lot of modern looking conventions such as fashionable costumes, close ups to introduce the artists and editing that has made the video interesting to watch. Therefore, I think that our music video would not look out of place on a TV music channel such as MTV or 4Music.
I think that our three products link together really well and create an overall theme for our brand as a modern pop girl band as we have a running theme of close ups of ourselves and bright poppy colours. I think that our album magazine advert would not look out of place in a modern magazine such as Look Magazine or Cosmopolitan magazine as it caters for the kind of target audience that buy these gossip and celebrity magazines. I also think that our digipak would not look out place in a popular music store such as HMV or Fopp, as our themes of colour and branding fit in well with the typical themes that you could find in the pop albums section in these two stores.
Everybody that I showed our music video, my friends and my relatives, had lots of positive feedback on it and this made me feel really proud that we have managed to create a relevant product after all of our hard work.
I have really enjoyed creating our music video and brand products because I think it was a project where we were free to use lots of our own creative judgement and express ourselves through our products. I enjoyed working as a group and becoming a 'girl band' as it was very fun to invent a brand for ourselves and imagine how it would be to be real modern pop artists. I think that our music video features a lot of modern looking conventions such as fashionable costumes, close ups to introduce the artists and editing that has made the video interesting to watch. Therefore, I think that our music video would not look out of place on a TV music channel such as MTV or 4Music.
I think that our three products link together really well and create an overall theme for our brand as a modern pop girl band as we have a running theme of close ups of ourselves and bright poppy colours. I think that our album magazine advert would not look out of place in a modern magazine such as Look Magazine or Cosmopolitan magazine as it caters for the kind of target audience that buy these gossip and celebrity magazines. I also think that our digipak would not look out place in a popular music store such as HMV or Fopp, as our themes of colour and branding fit in well with the typical themes that you could find in the pop albums section in these two stores.
Everybody that I showed our music video, my friends and my relatives, had lots of positive feedback on it and this made me feel really proud that we have managed to create a relevant product after all of our hard work.
Tuesday, 11 December 2012
Evaluation Questions Chloe Northrop
conventions of real media products?
Q3: What have you learned from your audience feedback?
Task: Create a director’s commentary which includes clips from the music video and ancillary tasks, as well as vox-pop presentations of audience feedback.
Here is our group's commentary video:
Q4: How did you use new media technologies in the construction and research, planning and evaluation stages?
This is my video of myself talking about how we used different technologies throughout our video and how well they worked with what we wanted to create:
Friday, 30 November 2012
Final Magazine Advert
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Tuesday, 20 November 2012
Final Cut Feedback
Final cut feedback
1. Use of Conventions
-Good conventions of a girl band
-Uses conventions such as showing all group members
- Costumes work with the girl band aspect
2. Presentation of artist/performance
- Some areas of performance is really good
- Well based on artist
3. Quality of lip synching
- Good lip synching, dead on time.
- Good
- Perfect lip synching
-Very clear
4. Use of camerawork/editing/mise en scene
-Ideas are good, split screen etc. Favourite bit at the end slow paced throwing bean bags.
- Good
- Great use of effects, slow motion, layering, mirroring. Use of mise en scene, background sets the
music.
- Good use of editing - changes at the right times
5. Overall effectiveness - to what extent will the target viewer be engaged?
- Great video. Effort has clearly been put into this.
1. Use of Conventions
-Good conventions of a girl band
-Uses conventions such as showing all group members
- Costumes work with the girl band aspect
- Good use of the close ups
- The changes in costume looked like a typical girl band
- Stereotypical style of a girl band
- Stereotypical costumes for the genre of music
- Urban locations go with the theme
- Girl band theme comes across well
- Voyeuristic
- The presentation is good
2. Presentation of artist/performance
- Some areas of performance is really good
- Well based on artist
- Well presented
- Obvious lead singers
3. Quality of lip synching
- Good lip synching, dead on time.
- Good
- Perfect lip synching
-Very clear
- Good quality
- Very accurate throughout
- In time
4. Use of camerawork/editing/mise en scene
-Ideas are good, split screen etc. Favourite bit at the end slow paced throwing bean bags.
- Good
- Great use of effects, slow motion, layering, mirroring. Use of mise en scene, background sets the
music.
- Good use of editing - changes at the right times
- Good editing
- Good range of camera angles
- Camerawork is effective
- Editing is very effective and holds interest of the viewer
- Good use of setting for the genre
- Cuts make the video very dynamic
- Stays in time
- Costume makes the girl band all look believable
- Different shots work
- Good ghosting effect
5. Overall effectiveness - to what extent will the target viewer be engaged?
- Great video. Effort has clearly been put into this.
- Very effective
- Very well presented, could easily be found on MTV
Monday, 19 November 2012
Evaluation of Editing Techniques and Success
Editing our final music video has taken a long time but we are very happy with the results. We have used a wide range of editing techniques and learnt lots of new skills through this process.
Some examples of editing techniques that we used in final cut express which we were already familiar with are:
- Cutting clips with the razor blade tool
- Cropping and zooming in on clips using the motion tab on individual clips
- Using transitions to make the cuts to different clips smoother; such as the dissolve in and out tool
- Placing two clips together at the same time and turning down the opacity on both to create a doubling and ghosting quality
- Using the modify > speed tool to slow down or speed up clips
- Syncing the clips with the music by pausing both where we wanted to sync them and using the letter M to mark the points, so that our lip syncing looked professional
- Making still images flash by cropping lots of small clips and placing them right next to each other
- Getting rid of distracting things around our clips such as a line at the bottom of the wall, by selecting the clip and then dragging it downwards or upwards on the sequence 1 screen
- Rendering our video
Some examples of final cut techniques that we were not familiar with before making this video; but we learnt and used this time:
- Fading clips in/out by marking two points on the lines of the clips with the pen tool and then dragging them downwards or upwards
- Editing the colours, the brightness/contrast and the saturation of our clips to make them look more professional by selecting a clip and then using the effects > video filters > colour correction > colour corrector tools
- Flipping an image completely around so that it is like a mirror image of the original, by selecting a clip and then using the effects > video filters > perspective > flop tool
- Mirroring one clip on itself so that there is a reflection one side of the clip that moves along with the original, by selecting a clip and using the effects > video filters > perspective tool
- Making an image pulse inwards and outwards on the beat, by cutting the clip into a few smaller clips, and cropping some of the clips so that they are zoomed in on and leaving the other clips zoomed out
- Creating a split screen effect from one clip to another by cropping both clips to the right or the left so that they are exactly at the point we need (e.g. cropped so that our hands are at the edge of the screen ready to push forwards) and using an edge wipe transition between the clips so that one wipes over the next
Some examples of editing techniques that we used in final cut express which we were already familiar with are:
- Cutting clips with the razor blade tool
- Cropping and zooming in on clips using the motion tab on individual clips
- Using transitions to make the cuts to different clips smoother; such as the dissolve in and out tool
- Placing two clips together at the same time and turning down the opacity on both to create a doubling and ghosting quality
- Using the modify > speed tool to slow down or speed up clips
- Syncing the clips with the music by pausing both where we wanted to sync them and using the letter M to mark the points, so that our lip syncing looked professional
- Making still images flash by cropping lots of small clips and placing them right next to each other
- Getting rid of distracting things around our clips such as a line at the bottom of the wall, by selecting the clip and then dragging it downwards or upwards on the sequence 1 screen
- Rendering our video
Some examples of final cut techniques that we were not familiar with before making this video; but we learnt and used this time:
- Fading clips in/out by marking two points on the lines of the clips with the pen tool and then dragging them downwards or upwards
- Editing the colours, the brightness/contrast and the saturation of our clips to make them look more professional by selecting a clip and then using the effects > video filters > colour correction > colour corrector tools
- Flipping an image completely around so that it is like a mirror image of the original, by selecting a clip and then using the effects > video filters > perspective > flop tool
- Mirroring one clip on itself so that there is a reflection one side of the clip that moves along with the original, by selecting a clip and using the effects > video filters > perspective tool
- Making an image pulse inwards and outwards on the beat, by cutting the clip into a few smaller clips, and cropping some of the clips so that they are zoomed in on and leaving the other clips zoomed out
- Creating a split screen effect from one clip to another by cropping both clips to the right or the left so that they are exactly at the point we need (e.g. cropped so that our hands are at the edge of the screen ready to push forwards) and using an edge wipe transition between the clips so that one wipes over the next
Monday, 12 November 2012
Similar music video - Kat Graham
Unlike our video at the moment, this video has effective lighting and filters used. Also, this video compared to our video has got a lot of dancing involved. The camera movement in this video is more dynamic than ours - where we just use a tripod, there's quite a lot of motion in this.
We'll try to improve our own music video by adding filters similar to the one in these, and fixing some of the colour and lighting.
Friday, 9 November 2012
What We Need To Do To Complete Our Music Video
In order for our music video to be complete, we need to finish editing the rest of the song and add a differentiation of effects, filters and transitions to most of the clips.We need to add filters so that our video will look more professional. By adding more transitions in our video, it helps to link the clips together so that the story-line is clear while making it interesting to watch so that the audience do not get bored. For example when we wanted to introduce the studio setting in our video after the graffiti setting, we put a transition in so that it it followed on smoothly rather than it looking random, and we need to continue to do so throughout the rest of the song. We also need to crop parts of clips so that we can create specific effects such as the ghost effect that reflects the song so that our music video makes sense to the audience, is interesting to watch and follows a chronological order. We are still unsure about which clips we are going to use in parts of the song and need to decide to complete our video.
Other than the editing that needs to be completed, we need to create a digi pack and a magazine advert for our music video to make it appealing and so that it would potentially sell to the public and catch their eye.
Monday, 8 October 2012
Mise En Scene: Costumes & Make Up (Individual Post)
The outfits I am going to wear in our video are made up of pieces I think represent Rita Ora's style. I am hoping to create looks such as her typical denim shorts and white crop top combination with bright lipstick and a hat; but as a group we are still putting our own personal style into the video as we are using our own clothes which we already have.
This is an outfit I put together which I think I will wear in the video:
This is an outfit I put together which I think I will wear in the video:
I think this outfit represents Rita Ora's style of being dressed up yet casual at the same time; the jewellery with the wet-look leggings and crop top would usually be quite dressed up but she would dress them down with trainers and a beanie hat.
This is a collage of the rest of the clothes I picked out for our video, which I will try to style into outfits which again represent Rita's style:
Test Footage
These short videos of test footage enabled us to practice specific camera angles, shots and frames at all different heights and distances. We are planning to do a variety of practice shots showing close ups, long shots, 360 degree shots, high angled shots, low angles shots and tracking shots.
In this video of test footage we have simply shown the basic camera shots that we may use in our music video.
The shots used are:
- Close up practice shot
- Long Shots
- 360 degree shots
- high angles shots
- Low angles shots
- Tracking shots
In this video of test footage we have simply shown the basic camera shots that we may use in our music video.
The shots used are:
- Close up practice shot
- Long Shots
- 360 degree shots
- high angles shots
- Low angles shots
- Tracking shots
Monday, 1 October 2012
Blog of the Week Analysis (Individual Post)
The blog of the week that I have looked at (Group 13R1-47) is a very thoroughly detailed blog. The answers this group have given to the questions they have covered are extremely detailed, especially the evaluation which has a very long answer for each question, with every point thoroughly covered. This group uses lots of technical media language and explains the reasons why they have chosen to use conventions and influences for their video very well. I think this blog is successful because from reading through their posts you can see that a lot of effort has been put in by this group and the use of many images and good analysis' makes their ideas and aims very clear. Their music video also uses many special effects and shows off their technical media skills very well.
Final Video:
13R1-47 MUSIC VIDEO 2010/11: Final Music Video
Final Video:
13R1-47 MUSIC VIDEO 2010/11: Final Music Video
Story Board and Call Sheet - Rita Ora
Story Board
Call Sheet
Sunday 7th Oct. - We will be shooting all the studio parts of the video on this day and try to shoot all of the graffiti parts on this day as well, but we might need another day to do this as well.
Monday 8th Oct - We will be shooting in the drama studios - White room
Tuesday 9th Oct - We will be finishing of shooting all the footage in the drama studios - Black room
Call Sheet
Sunday 7th Oct. - We will be shooting all the studio parts of the video on this day and try to shoot all of the graffiti parts on this day as well, but we might need another day to do this as well.
Monday 8th Oct - We will be shooting in the drama studios - White room
Tuesday 9th Oct - We will be finishing of shooting all the footage in the drama studios - Black room
Contacting the artist - Rita Ora
Here is our email we sent to Rita Ora's Management team to receive conformation for using her song for our A2 Media Coursework. We did this to protect ourselves from copyright laws.
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| We found the contact email address on Rita Ora's fan page. We did receive an automatic reply from the management team to tell us that our email may not be replied to due to the high volume of emails that get sent to Rita Ora's team. However, they did give us more email addresses to use to contact different departments to do with her fan base, concerts and autograph signing. |
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| Rita Ora's fan page ^ |
Mood Boards
These are the finished mood boards that we made in photoshop, featuring images that relate to our ideas for our music video. We have included photos of Rita Ora's recognisable style that we hope to recreate, photos of graffiti-ed walls like the ones that we will try to film in front of, and photos of city-scape alleyways like the ones we will try to film by.
Friday, 28 September 2012
Editing Techniques
We are planning to use a split screen in our music video. We feel this editing technique would highlight the contrast between the two scenes that we are planning to use; the urban street and the white studio. We are going to create this effect in Final Cut by having one main image and then cropping and overlaying part of it above the main image to create the split effect to match the two images up. To make the split more obvious we would probably use a thick black line down the two images allowing the bright bold colours in the outfits to stand out and represent the artist and the video.
This video by Guv'nor presents a different type of split screening where they have filmed two shots of the same thing and cut them in half and put them together to create the mirror image effect in the video. However, we want to create the effect where we want to make the two screen more obvious and have it as a feature where the main character in the video looks as though, at some points in the video, that they are pushing the screen away from them. Relating to the aggressive lyrics, fighting against her emotions.
This video by Diptych presents more of a simple split screen effect where they have used a simple black line between the images to split the screen up. This idea looks good as you can use relating images all in the same shot. We would like to use this form of split screen in our music video at certain points as we could use it to split the contrasting locations and also make a divide between the chorus part of the song and the rapping deep lyrical part. We could also play about with this effect and edit it so it looks, on some parts, like the main character is pushing the screen away. This effect also helps to show what is going on in the song and the story behind the lyrics. Enabling the audience to get a good idea about what the lyrics mean.
Even though this is an amateur video created by students; it presents the editing effect of screen splitting that we want to use and so is a good inspiration to see how other students have created this technique. We would probably use just a half split screen on our music video though rather than splitting it into four or more screens, as we want to clearly highlight the contrast in settings and emotions.
Lyrics Analysis
Lyrics to Love & War - Rita Ora ft J.Cole:
"It's something 'bout you I can’t explain
You give me love and take it away
I see you like this game that we play
And yo this fighting sh-t is getting too old
And you gon' find yourself left out in the cold
It’s time to straighten up or you can move on on on on yeah
Yeah, something crazy about the way we love to hate each other
I don't wanna fight anymore
Every day we fighting like the navy baby
Maybe we could save each other
I don't wanna fight anymore
You go off, I go off
And you mad over nothing
I don't wanna fight anymore
Can't we just make love and not war
Baby there’s something about you
You go that good sh-t I don’t wanna give up
It’s too good to give it away
Yeah I’m feeling we’re just coming too close
Who’s wrong or right this is outta control
I’m not perfect but I’m tired of this bullshit
Let's move on
Yeah, there's something crazy about the way we love to hate each other
I don't wanna fight anymore
Every day we fighting like the navy baby
Maybe we could save each other
I don't wanna fight anymore
You go off, I go off
And you mad over nothing
I don't wanna fight anymore
Can't we just make love and not war
White flag (ahhh), white flag (ahhh)
White flag, (ahh), white flag
Anymore, anymore, anymore, anymore
I don't wanna fight anymore
Anymore, anymore, anymore, anymore
And I don't wanna fight anymore
Yeah, there's something crazy about the way we love to hate each other
I don't wanna fight anymore
Every day we fighting like the navy baby
Maybe we could save each other
I don't wanna fight anymore
You go off, I go off
And you mad over nothing
I don't wanna fight anymore
Can we just make love and not war
Yeah, there's something crazy about the way we love to hate each other
I don't wanna fight anymore
Every day we fighting like the navy baby
Maybe we could save each other
I don't wanna fight anymore
You go off, I go off
And you mad over nothing
I don't wanna fight anymore
Can we just make love and not war"
You give me love and take it away
I see you like this game that we play
And yo this fighting sh-t is getting too old
And you gon' find yourself left out in the cold
It’s time to straighten up or you can move on on on on yeah
Yeah, something crazy about the way we love to hate each other
I don't wanna fight anymore
Every day we fighting like the navy baby
Maybe we could save each other
I don't wanna fight anymore
You go off, I go off
And you mad over nothing
I don't wanna fight anymore
Can't we just make love and not war
Baby there’s something about you
You go that good sh-t I don’t wanna give up
It’s too good to give it away
Yeah I’m feeling we’re just coming too close
Who’s wrong or right this is outta control
I’m not perfect but I’m tired of this bullshit
Let's move on
Yeah, there's something crazy about the way we love to hate each other
I don't wanna fight anymore
Every day we fighting like the navy baby
Maybe we could save each other
I don't wanna fight anymore
You go off, I go off
And you mad over nothing
I don't wanna fight anymore
Can't we just make love and not war
White flag (ahhh), white flag (ahhh)
White flag, (ahh), white flag
Anymore, anymore, anymore, anymore
I don't wanna fight anymore
Anymore, anymore, anymore, anymore
And I don't wanna fight anymore
Yeah, there's something crazy about the way we love to hate each other
I don't wanna fight anymore
Every day we fighting like the navy baby
Maybe we could save each other
I don't wanna fight anymore
You go off, I go off
And you mad over nothing
I don't wanna fight anymore
Can we just make love and not war
Yeah, there's something crazy about the way we love to hate each other
I don't wanna fight anymore
Every day we fighting like the navy baby
Maybe we could save each other
I don't wanna fight anymore
You go off, I go off
And you mad over nothing
I don't wanna fight anymore
Can we just make love and not war"
From these lyrics, we can see that this song overall has a quite strong mood and sense of anger and heartbreak to it, maybe the artist wrote the song as revenge from a real experience of a past relationship like this; or maybe it was just written as a catchy song that would be easy to memorise and would hopefully make it into the charts. The representation of Rita Ora as an artist from these lyrics is that she is quite a strong woman and will stand up for herself. The lyrics include strong representational images such as simile 'the navy' which represents the 'war' that is happening in this relationship. There are also sexual connotations such as 'make love' which shows that the lyrics are written describing a relationship in which the couple might love and hate each other at the same time. These lyrics could be quite relatable to the young target audience that the song is aimed at, as young couples in relationships could relate to the message that the song is based around. The second artist that features in this song, J.Cole, is also represented as somebody who could be quite relatable to a target audience; he could be relatable to male fans and Rita Ora could be relatable to female fans. Although, he isn't represented as a very strong masculine figure like he is in his own music, as he sings phrases such as 'white flag' which show he is surrendering to problems in the 'relationship'. Overall, the mood to this song is quite argumentative and shows Rita Ora as a strong female figure.
Friday, 21 September 2012
Top 3 Song Choices
1. Rita Ora Ft J.Cole - Love and War:
This song is our first choice as we have some good ideas that we could use when making a video to it. We think it would be a good choice as we can lip-sync to Rita Ora's part of the song and then act out the lyrics while J.Cole sings so that we don't have to mime to a boy's part and we can break the video up a bit with some acting.
Ideas: We could film some parts of the song in an urban looking place with graffiti and some parts in a white room with all 3 of us dressed up. We could also get a boy to feature in our video for some acting parts. The acting part of the video could be also set in areas which are quit rough looking to symbolise the fighting and destruction within the relationship in the lyrics. E.g Car park, Alley Ways, Graffiti places (down mill road - near the beehive centre). Throughout this video we could use various different camera shots to symbolise the power balance in the relationship. This would also help create the atmosphere and mood of anger in the video.
Outfit Ideas:
Influential Video Ideas:
Beyonce - Countdown: This video influenced our ideas as it relates to the section of our video we will be filming with us acting and miming in a white room. We like the outfits in this video and the dancing when Beyonce is on her own in a white room could relate to the sort of thing we want to recreate. We also like the idea of the video being sped up and could edit our video so that it is sped up in some sections to give an interesting effect.
Lauryn Hill - Doo Wop: This video is shot outside in an urban looking area, much like the setting where we want the other part of our video to be shot. We also like the idea of using old looking stereos outside as props, to give the video a vintage feel. The cars surrounding the people in the streets in this video also give it a nice feel, and the places where we are planning to film should have cars around them to give the setting an urban feel.
Students Videos:
13U1-48 Music Video 2011: Final Music Video
This video is quite similar to what we want to create in ours as it is shot in a place with lots of graffiti and run-down looking streets. This creates the urban look we want to achieve for our video. We also like the way there are lots of different shots and the shots of graffiti flash on and off the screen as it makes the video interesting to watch and keeps the audience's attention.
13T1-36 Music Video 2011: Final Cut
This video is also similar to what we're thinking of filming for ours as half of it is shot outside in an urban area and the other half is shot in a plain white room with a girl dancing for the camera. This is what we want to create in our video to keep it interesting and not just set in one setting throughout. This also breaks away from the storyline of the song and gives a different aspect to the video. We particularly liked the part where it was shot in the street as there was a good frame around the shot where the boy was standing in the middle of the shot and the street walls framed him. Target Audience: Our target audience is going to be mostly young people. We are aiming to attract an audience of people aged around 14 to 24 as we think teenagers younger than this wouldn't understand the relationship aspect of the song and adults older than this won't like the pop aspect. The bright colours and typical pop feel to our video will appeal to a young audience and will look like the sort of video that would be shown on a music video channel in the daytime.
Stills that approximate your location:
Ideas for Cinematography, Editing and Mise en Scene:
Cinematography:
- In our music video we would have close ups of the people's faces who feature in the music video to introduce them to the target audience. We would also have mid shots to show the dancing/acting and possibly long shots to show the setting. When shooting the acting parts of the video we could also use low shots to show the dominant male who is showing a powerful character in the video, and also high shots to show how belittled and inadequate the girl feels. Tracking shots could also be used when the girl is walking along the "urbanised" streets either in the acting or miming part of the video. This would show emotions of the character as well as the setting of the video.
Editing:
- At certain points in our video we would like to edit the shots so they are sped up compared to the rest of the video. This would create an interesting affect which holds the audiences attention and gives the video a unique feel. We also want use discrete transitions between shots to make the video flow smoothly and look professional. We may also edit some scenes black and white to give an old style feel or a tinted look on the clips to make them look softer in some parts and emphasise some of the emotions felt in the video.
Mise en Scene:
- We are hoping to re-create Rite Ora's look but we plan to mix all of her styles together having one style each between 3 people. This would allow us to keep the same sort of look about the video as she would have but also allows us to make it our own and put a unique twist on our music video. In our video we plan to use props such as wooden crates, stools and possibly props which signify the reason behind the fight and show the problems that are spoke about in the lyrics. We also own make up we can use to recreate her look E.g. bright lipstick and black liquid eyeliner. Through our acting scenes in our video we can use our body language to symbolise the problems faced in their relationship and highlight the moods and emotions felt by the characters. For example; slouched walking, angry facial expressions, violent actions and brisk movements.
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2. Cheryl Cole- Boys
Ideas: We have chosen this video as a second choice as we think it would be quite easy for us to lip-sync to. We also thought it would be quite easy to create a video for as we are all girls in our group, and would be able to add in dance routines etc. This would highlight the genre of the song - Pop. Also, we think Cheryl Cole would be quite easy to dress up to and choose outfits for. The setting we would use for this song would probably be in a studio or a girls bedroom again to enhance the pop genre and show it is a typically girly song.
Outfit Ideas:
Pink has quite a crazy style and show through her outfits her dominant female attitude. This attitde is also reflected in her lyrics and music videos. Therefore when choosing our outfits we can be quite abstract and adventurous and we can mix different styles of clothes together.
This song is our first choice as we have some good ideas that we could use when making a video to it. We think it would be a good choice as we can lip-sync to Rita Ora's part of the song and then act out the lyrics while J.Cole sings so that we don't have to mime to a boy's part and we can break the video up a bit with some acting.
Ideas: We could film some parts of the song in an urban looking place with graffiti and some parts in a white room with all 3 of us dressed up. We could also get a boy to feature in our video for some acting parts. The acting part of the video could be also set in areas which are quit rough looking to symbolise the fighting and destruction within the relationship in the lyrics. E.g Car park, Alley Ways, Graffiti places (down mill road - near the beehive centre). Throughout this video we could use various different camera shots to symbolise the power balance in the relationship. This would also help create the atmosphere and mood of anger in the video.
Outfit Ideas:
These outfit ideas would be easy to wear as they are easy to create; denim shorts with a plain top and bright lipstick, winged eye liner and leggings with a crop top and curled hair.
We could film different parts of the song with each of us wearing an outfit that represents one of her different styles. This look with a hat and bright lipstick would be quite east to create and we could also feature a dressed up look as another style of hers.
Influential Video Ideas:
Beyonce - Countdown: This video influenced our ideas as it relates to the section of our video we will be filming with us acting and miming in a white room. We like the outfits in this video and the dancing when Beyonce is on her own in a white room could relate to the sort of thing we want to recreate. We also like the idea of the video being sped up and could edit our video so that it is sped up in some sections to give an interesting effect.
Lauryn Hill - Doo Wop: This video is shot outside in an urban looking area, much like the setting where we want the other part of our video to be shot. We also like the idea of using old looking stereos outside as props, to give the video a vintage feel. The cars surrounding the people in the streets in this video also give it a nice feel, and the places where we are planning to film should have cars around them to give the setting an urban feel.
Students Videos:
13U1-48 Music Video 2011: Final Music Video
This video is quite similar to what we want to create in ours as it is shot in a place with lots of graffiti and run-down looking streets. This creates the urban look we want to achieve for our video. We also like the way there are lots of different shots and the shots of graffiti flash on and off the screen as it makes the video interesting to watch and keeps the audience's attention.
13T1-36 Music Video 2011: Final Cut
This video is also similar to what we're thinking of filming for ours as half of it is shot outside in an urban area and the other half is shot in a plain white room with a girl dancing for the camera. This is what we want to create in our video to keep it interesting and not just set in one setting throughout. This also breaks away from the storyline of the song and gives a different aspect to the video. We particularly liked the part where it was shot in the street as there was a good frame around the shot where the boy was standing in the middle of the shot and the street walls framed him. Target Audience: Our target audience is going to be mostly young people. We are aiming to attract an audience of people aged around 14 to 24 as we think teenagers younger than this wouldn't understand the relationship aspect of the song and adults older than this won't like the pop aspect. The bright colours and typical pop feel to our video will appeal to a young audience and will look like the sort of video that would be shown on a music video channel in the daytime.
Stills that approximate your location:
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| This still represents a key setting for our music video. It provokes the type of atmosphere we want to create for our music video. And shows the urban setting that we would like to show in our video. |
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| This is a good setting because it shows the street setting that we would like to use for our music video. |
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| This image represents the alley way, dark, secretive setting that we would like to create in our music video. It also is quite an intimate setting therefore being a good place to shoot the acting parts showing the tension in the relationship which is told to us through the lyrics. |
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| This is the typical studio style we would like to use. It has lots of light and shows the plain white colour that we would like to use, showing the contrast between the acting and the singing in the music video. We also think it looks like Beyonce's studio that they use in her 'Countdown' video. |
Cinematography:
- In our music video we would have close ups of the people's faces who feature in the music video to introduce them to the target audience. We would also have mid shots to show the dancing/acting and possibly long shots to show the setting. When shooting the acting parts of the video we could also use low shots to show the dominant male who is showing a powerful character in the video, and also high shots to show how belittled and inadequate the girl feels. Tracking shots could also be used when the girl is walking along the "urbanised" streets either in the acting or miming part of the video. This would show emotions of the character as well as the setting of the video.
Editing:
- At certain points in our video we would like to edit the shots so they are sped up compared to the rest of the video. This would create an interesting affect which holds the audiences attention and gives the video a unique feel. We also want use discrete transitions between shots to make the video flow smoothly and look professional. We may also edit some scenes black and white to give an old style feel or a tinted look on the clips to make them look softer in some parts and emphasise some of the emotions felt in the video.
Mise en Scene:
- We are hoping to re-create Rite Ora's look but we plan to mix all of her styles together having one style each between 3 people. This would allow us to keep the same sort of look about the video as she would have but also allows us to make it our own and put a unique twist on our music video. In our video we plan to use props such as wooden crates, stools and possibly props which signify the reason behind the fight and show the problems that are spoke about in the lyrics. We also own make up we can use to recreate her look E.g. bright lipstick and black liquid eyeliner. Through our acting scenes in our video we can use our body language to symbolise the problems faced in their relationship and highlight the moods and emotions felt by the characters. For example; slouched walking, angry facial expressions, violent actions and brisk movements.
This is a map of our location we are planning to use to shoot for our graffiti shots in the video.
This is a map of our location we are planning to use for the white studio shoots in our video.
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2. Cheryl Cole- Boys
Ideas: We have chosen this video as a second choice as we think it would be quite easy for us to lip-sync to. We also thought it would be quite easy to create a video for as we are all girls in our group, and would be able to add in dance routines etc. This would highlight the genre of the song - Pop. Also, we think Cheryl Cole would be quite easy to dress up to and choose outfits for. The setting we would use for this song would probably be in a studio or a girls bedroom again to enhance the pop genre and show it is a typically girly song.
Outfit Ideas:
Cheryl Cole doesn't really have a signature style, so we could have quite a lot of freedom to wear what we wanted when filming this video. These examples from a couple of her music videos show we could possibly wear quite a girly look with a hair band, or a look that stands out with a lot of mixed prints and high heels.
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3. Pink - Why did i ever like you
Ideas: This is our third song choice as it would be quite easy to lip-sync to as the whole song only features a girls voice. We could film this video in a studio and use props such as drums to stress the strong emotions in her lyrics. We also could film some parts of the video in a field or on a street walking home from a boys house - showing the anger the song features.
Outfit Ideas:
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