After watching 3 of Jonathan Glazer's music videos from a DVD of his work as a director, I think it is quite clear that he is a very creative person who wants his work to stand out and not be the same as other people's work in his profession. All three of the music videos that we watched (Blur - The Universal, Radiohead - Karma Police and Nick Cave & The Bad Seeds - Into My Arms) were quite dark videos with a deeper meaning to them. Instead of simply being generic chart videos with dancing and an easy to understand message, they were videos that really make the audience think about deeper meanings and could get quite emotional. I think this is why he works with more alternative artists rather than pop artists, as pop artists are more likely to make songs with catchy lyrics that have a simple meaning, whereas alternative artists are more likely to have songs with deeper lyrics that match the sort of video he likes to direct.
Example Video:
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