Overview of how I thought our three products turned out

Overall I felt that all three of our products were very successful, and met the targets we set out to achieve. All three products have continuity in themes, colours and styles, and I feel we successfully managed to produce a complete package which looked like it could be sold and promoted within the music industry.

Our Music Video I feel turned out very well, with use of colour and themes being one of the most important key elements. This was one of our goals, which we successfully achieved, due to typical pop music videos having a convention of bright colours, bold patterns, and eye catching themes. Our music video presented the use of transitions, fades, ghosting effects, colour corrections/enhancers, split screens, mirror images and sped up/slowed down movements. All of these conventions are key features, highlighted in real pop videos.I feel we successfully achieved to create a music video which was obvious to it's genre.

Our Digipak I feel looks really effective and professional. The use of Photoshop really allowed us to enhance images and edit them into different forms to create a unique image which the target audience/consumers could also relate to the music video. The use of soft tones, and graffiti patterns I feel works really well, as it presents the softness of the pop genre but also highlights our unique style which is urban. I feel that we have created a distinctive product but also a product which really ties in well with the video and the advert.

Our advert I feel captures the exact theme and style that we are going for. The bold background with the graffiti pattern against the black and white posterized image of ourselves works really well in highlighting our urban theme, and tells the target audience what type of band we are just at a glance. The use of bold text and fonts gives our advert an individuality and also ties it in with the other two products. I feel we achieved all of our goals when creating this product as it promotes both the pop genre and the individual style we have created.

Overall I think we have created a very effective, distinctive package which promotes our band effectively, through the use of simple images, texts and themes, we have been able to create a continuous running theme throughout all three products. This is a very important factor when creating a promotional package, and I feel we have fulfilled this requirement successfully.

DIGIPAK

ADVERT

MUSIC VIDEO

Evaluation Questions - Sophie O'Dell

Q1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

 

 Q2: How effective is the combination of your main product and ancillary texts?

 


Q3: What have you learned from your audience feedback?

Q4: How did you use new media technologies in the construction and research, planning and evaluation stages?

In our music video creation process we used a digital camera to film the footage, we were going to use in our music video. To use this piece of equipment you have to consider a few things before you start to film. Firstly you have to adjust the camera to the right height and distance. You can use the tripod to aid you in this process. Also, you need to check the focus and zoom on the camera lens. Once you have done so, you can begin filming. This technology was very useful for our purpose as if was easily adjusted and was easy to operate. We were definitely able to achieve all of our goals using this digital technology. >>>>>>

Another digital technology we used was an ipod. To use an ipod you need to upload your chosen song onto the device under the name of the artist and track. To find this specific song you can then search the name in the search bar on the device and select. Click play on the device when you are ready to record. Having a portable device which allowed us to play the song out loud through our non digital technology - ipod speakers. We found this technology very useful as we could take if out to our main location, and use it to remember the lyrics and tune. We achieved all of our goals using this technology.

We used the dolly whilst creating test footage for our music video. The dolly needs to be correctly attached to the tripod before use. To enable you to use the dolly to its full potential, you need to have a large clear area and even flooring so it doesn't shake when it is moved. The dolly can be used for tracking shots and 360 degree shots. We however did not feel this technology worked well for us. Due to our setting being outside the Dolly would not have given us a smooth shot when being used for a 360 degree angle. Therefore even though we wanted to create this effect in our video we couldn't. This technology was not a digital one. >>>>

<<<To create our advert and digipak we used the programme Photoshop. Photoshop is a photo editing programme where you can manipulate your images to look just the way you wanted them to. You can manipulate your images to look just the way you wanted them to. You can import and edit images both from your desktop files and the internet. Some of the editing effects available on Photoshop include colour correction/colour change: sepia, black and white, gray scale, reflection, displacement, dots + linear light,, comic book effect, lomo, mosaic and water colour. You can also select parts of the image to change and leave the rest normal; Tools such as the lasso tool are really handy for this type of edit. When creating something like an advert or poster you can also use layering so you can select one image at a time, and edit them separately. Fading and blurring images using the blur tool is really good also for adverts and posters because you can fade away harsh line and emerge images together creating a really professional look. Text is also available on this programme in hundreds of colour, fonts and textures too. We found Photoshop quite a challenge to use a first due to our lack of knowledge and experience using it. However, as time progressed we became more confident and found it an excellent programme to use, as it allowed us to created really professional merchandise and advertising material.

<<<Once we had filmed all of the shots for our music video, we imported them from the camera onto the digital technology final cut express. Once clips are uploaded to this programme there are many editing function you can  use. Cutting, colour correction, cropping, re-sizing, copying, pasting are just some of the basic edits you can do to your video clips. Once you have edited your clips to the right length and cropped them to the size you wanted you can start adding fades, dissolves, colour changes, ripples, rolls, blade edits, split screens and picture in picture edits. These allow your clips to look fuller and more interesting and proffesional. If you are creating a music video you can also sync up your track to miming acted out on the clips. This can be done by pressing the shortcut key on the key board wherever on your video and music track you want to sync. We found final cut express a really clever and efficient technology to use in order to create our music video. The effects we were able to add really enhance our video and make it look much more professional. Especially the colour corrector. Although at some points we did fine the programme complicated and a bit confusing. But overall we got on well using this digital technology. 

<<<We also used a tripod, a non digital technology, in the process of creating our music video. To use the tripod correctly firstly you have to extend the tripod legs to the desired height. You then need to loosen the screw at the top and adjust the plate where the camera sits to the desired angle. Adjusting the angle helps you to achieve high and low shots. This can can also we enhanced by shortening or lengthening the legs. The use of the tripod is to ensure that the shots you film are clear and not wobbly. We felt this technology allowed us to create all the shots we wanted, especially the long shots in the tunnel and the shots of all three of us. This especially helped because with the tripod you can film without someone holding the camera. 

Evaluation Notes

NOTES PREPARING FOR EVALUATION TASKS

Problems we faced and overcome

Throughout the duration of our task to create a music video, digipak and magazine advert we faced and over come many problems. Sometimes we found it tough to work through problems when time was running out and we didn't know if there was a solution to fix the problem. But in the end we always achieved our goals set and create 3 products to the best of our ability. Here are some of the problems we faced during this process and the solutions we found.


PROBLEM: Filming space: Due various complications such as times, and travelling arrangements we were unable to use our first desired location to film - Sabrina's mums beauty studio. SOLUTION: Therefore to overcome this I went and spoke to my drama teachers from last year, and booked us a slot to use the college's drama studio. This was a little disappointing as our first location would have created the exact look we wanted, but this location still allowed us to achieve what we wanted to.

PROBLEM: When we arrived at our second filming location in the underpass tunnels near the Grafton in Cambridge, we found that the drawings on the walls of the tunnels has been painted over and did not remain as graffiti like they once had. SOLUTION: However, we still used this location as one of our main sets because in the shots, the drawings on the walls still create the urban feel we were trying to achieve, and the lighting worked really well in creating a the atmosphere we wanted. We also came up with a plan B which was to film some of our footage along Newmarket Road Cambridge in front of the Graffiti on the main wall running along the road. (embarrassment had to be overcome when filming this part, as rush hour was at it's peak!)

PROBLEM: Lack of knowledge in using Photoshop left us wasting time in some lessons trying to figure out how to edit our photos and create the effects we wanted. SOLUTION: However, we worked as a team and put all our heads together and became a lot quicker and more confident when using this programme by the end of the process. Having a team effort in this part of the task helped us to achieve our goal for this part of the package, and create an continuous theme of the graffiti pattern throughout all of our products.

Creating an interesting music package

To create a package which all ties in there has to be a common theme running throughout. Themes such as colours, motifs, patterns, textures, and fonts are all good ways to make all 3 products link together. For example; the digipak could have a graffiti based background with pink font, the advert could then use this same graffiti image but use it as a motif on one of the band/artist member t-shirts as well as using the pink writing the same, this idea of graffiti could then be brought out in the music video by using it as a backdrop for some of the shots in the video.

If there isn't clear links between the 3 products - the digipak, the advert and the music video, then they do not look like a package to be promoted and sold. The target audience will not be able to relate all three together and class them as a promotional package by the artist. Also, because the advert is promoting the album which is releasing the song in the music video, some of the design elements from the video have to shine through in the advert otherwise customers will not make the connection and see the advert as promoting the video as well as other songs.

A clear motif or theme etc can also be a good basis for the band/artist to base the style around and create an original unique branding for themselves. For example JLS all have their own colours. Therefore, when their fans buy their merchandise they know that if its yellow it represents JB etc. This is a good idea to create early on in the design process because then fans get to know this original design and motif quickly, resulting in more sales and profit because the band/artist becomes well known.

< Example of unique branding 

Magazine Advert Research

The main purpose for businesses/bands/solo artists etc putting adverts into magazines is for them to get recognition for their work, and to promote their product etc, enticing people to buy it and support their individual or business profits.

Every magazine has a specific market of the types of adverts they show in the magazines  This specific market is chosen according to the genre of magazine. For example; magazines such as Vogue, Glamour and Cosmopolitan advertise perfumes, clothing ranges, make up and hair products. Examples being:

 MASCARA ADVERT

HAIR PRODUCT ADVERT

CLOTHING ADVERT

LIPSTICK ADVERT  

Other magazines such as Mens Health, Adventure Fishing and What Car will have adverts in them appropriate for those genres. Examples being: 

DIESEL CAR ADVERT

HEALTH PRODUCT ADVERT

FISHING BATE ADVERT

Adverts are visual merchandising techniques to introduce new and up and coming trends, products and offers  in a way which is pleasing to the eye, interesting, has variation and is easy to read and understand. 

Music promoting adverts don't often have offers on them unlike general product adverts. However, they do give you all the key facts, in big bold, colourful, people friendly writing which tells you all you need to know, and is understandable at a glance. Music promoting adverts provide you with; the artists name/band name, logo, album name, digipak name, key dates, Record label, Review quotes, images of the band, stores it is being sold in and web details. All of this information on one single page. Therefore these types of adverts have to be specially designed. Using bigger fonts for the very key points such as release dates the album name and band name/artist name. And smaller fonts for other details such as the web addresses and record labels. 

Magazines are very useful ways for big artists and also up and coming artists to promote their material as thousands of magazines are sold every day. Therefore every magazine sold with an advert promoting their material in it, adds another person to their fan base (hopefully). Overall increasing their popularity and profit numbers. 

Examples of music promoting adverts: 

Audience Research - Qualitative Research

Here are the results that I received from the people who I asked to do my questionnaire, concerning the choice of song for our music video.

Rose:

1. Did you like the track?
2.What type of person would like this track?
3. Which age range would you typically associate with this song?
4. How would you picture the band/lead
5. What sort of music video would you expect to accompany this track
6. In performance, where and what type?
7. If narrative (tells a story) what sort?

1. It's okay
2. Probably someone who likes RnB, chart music etc
3. 13-17
4. Someone with an individual singer, in the media a lot
5. By the title, probably something with an atmosphere of war about it but also romance
6. Big arena, tour venues such as O2
7. A boy and girl singing about their relationship, love story

Hannah:

1. Did you like the track?
2.What type of person would like this track?
3. Which age range would you typically associate with this song?
4. How would you picture the band/lead
5. What sort of music video would you expect to accompany this track
6. In performance, where and what type?
7. If narrative (tells a story) what sort?

1. I did yes 
2. people like us
3. Probably 12-20
4. R'n'B style. Group of musicians and one lead singer
5. Rita Ora looking glamorous and then J Cole rapping
6. dramatic venues, big stages
7. i think it would be like a story between girl and guy... she doesn't want to do it any more  because of the fights and stuff. Set on a beach but its a dark-ish day/night, waves crashing in the background, quite windy, and she's singing there and he's wanting her back. A bit like Rihanna BURN THIS HOUSE ON FIRE! Really emotional and quite angry.. then they turn out ok and is a happy ending :-)

Chloe:
1. Did you like the track?
2.What type of person would like this track?
3. Which age range would you typically associate with this song?
4. How would you picture the band/lead
5. What sort of music video would you expect to accompany this track
6. In performance, where and what type?
7. If narrative (tells a story) what sort?

1. Yes I did like the track :)
2. I would say a girl would prefer this song, someone who liked pop/rap music really. 
3. Mainly teenagers, starting from year 7 up to uni I would say. Because they could dance to it at clubs but its mainstream enough for secondary school children to like it. 
4. I would picture the lead to be a girl, not a girly-girl. Maybe someone similar to Rihanna, because the music is quite similar. But I don't imagine a girl in a frilly dress, maybe leather trousers. 
5. I don't really know, maybe a story about a couple but also have clips of them singing together. Like the video With Blu Cantrell and Sean Paul - Breathe. That's what I imagine. 
6. (Unanswered) 
7. A story of a couple, arguing and talking to each other/on the phone/to friends. Nothing really cheesy because its a cool song.

Evaluation of Final Cut Music Video - Sophie O'Dell

Overall I am very pleased with what we have achieved and the way our final music video has turned out. Myself, Chloe and Sabrina worked very hard to capture urban footage out in Cambridge to use in our music video and as a result it was the footage we were able to use the most, and that gave our music video the strong urban style it has. We were very pleased with how that footage turned out, and how easily we were able to sync the actual song with our lip syncing movements. The colours we captured in our footage from the graffiti along Newmarket Road really enhanced the video and highlighted the pop genre. We were able to edit these shots and enhance the colours making them bolder and more eye catching for the audience.

Due to a few difficulties with our first option for the white background setting in the beginning, we were a little delayed in filming this part of the music video, therefore we lost a lesson or two of editing. However, we were able to use the college drama studio which allowed us to have a completely white room and a completely black room to shoot in. Giving us variation and options for filming a variety of shots.

The shots we captured in the drama studio I didn't feel looked as proffesional as I had originally imagined, however, saying that we did the best we could to work with the materials we had and use the available settings that we had. The rooms provided good space and block colours for us to use and continuous themes (black and white) and we were able to use this to our advantage when choosing outfits to wear, because we then felt it worked really well wearing the black clothing against the white background.

Due to the tight time schedule I don't feel every clip was finished off to perfection, but we did try our very best to achieve our desired goal which was to create a brightly coloured pop video, with good lip syncing and fast choppy shots.

I feel we made some really good decisions which helped enhance our music video such as colour editing the clips to make the colours stand out and catch your eye, and also to add in ghosting over some of the clips so every clip we used had an edit on it.

Overall I feel really pleased with how our music video turned out, and how we worked to overcome the problems we faced and adapted ideas in order to work with what we had, to the best of our ability. I feel we worked well together, and all had different roles that we played in the process of making this whole promotional package.

Final Magazine Advert

This is our final magazine advert to promote our band's new album. We have tried to incorporate the graffiti urban theme into our advert to produce a common theme between the digipak and our final music video. This also relates to our band's overall genre and theme, and this will be relevant for other singles and songs that we may produce.

Digipak

Final Cut Feedback

Final cut feedback

1. Use of Conventions
-Good conventions of a girl band 
-Uses conventions such as showing all group members
- Costumes work with the girl band aspect

- Good use of the close ups

- The changes in costume looked like a typical girl band

- Stereotypical style of a girl band

- Stereotypical costumes for the genre of music

- Urban locations go with the theme

- Girl band theme comes across well

- Voyeuristic

- The presentation is good

2. Presentation of artist/performance
- Some areas of performance is really good
- Well based on artist

- Well presented

- Obvious lead singers

3. Quality of lip synching
- Good lip synching, dead on time.
- Good
- Perfect lip synching
-Very clear

- Good quality

- Very accurate throughout

- In time

4. Use of camerawork/editing/mise en scene
-Ideas are good, split screen etc. Favourite bit at the end slow paced throwing bean bags.
- Good
- Great use of effects, slow motion, layering, mirroring. Use of mise en scene, background sets the 
  music.
- Good use of editing - changes at the right times

- Good editing

- Good range of camera angles

- Camerawork is effective

- Editing is very effective and holds interest of the viewer

- Good use of setting for the genre

- Cuts make the video very dynamic

- Stays in time

- Costume makes the girl band all look believable

- Different shots work

- Good ghosting effect

5. Overall effectiveness - to what extent will the target viewer be engaged?
- Great video. Effort has clearly been put into this. 

- Very effective

- Very well presented, could easily be found on MTV

Ideas for branding our artists through Digipak and Magazine advert

Some of the ideas I have thought of to brand our artist through a digipak and a Magazine article are:

1. Use bright colours and bold backgrounds to highlight the pop music genre and signify the elements of girl band culture. Relating to ideas that bands such as Little Mix have used to advertise themselves.

2. Use close up images of our faces to clearly show the reader and consumer the artists in the band and the main singers they will be listening to on our single.

3. Edit the images on our digipak and advert to make us stand out against the background, to represent that we are the main focus in the album and we don't have famous musicians playing along side us like some other bands.

4. Create a unique logo which is obvious on both our digipak and advertisement which people will recognise and relate it to our band whenever they see it. This logo could be using stills from our music video mixed together to create a unique branding.

5. Through our digipak and advertisement we could create a unique motif such as highlighting our typical clothing style that we would stick to if we made other singles. Also, we could make a motif of the typical settings that our songs would be filmed in, and the urban style that we've created with our first single Love and War.

6. Presenting lyrics from our single on the front of the advert and the digipak to make our songs well known, and when people who don't know our songs see them, they will then be able to recognise the lyrics when they hear the song on the radio. Creating a wider audience and bigger fan base.

Final Music Video

This is the youtube export of our finished music video.

Evaluation of Editing Techniques and Success

Editing our final music video has taken a long time but we are very happy with the results. We have used a wide range of editing techniques and learnt lots of new skills through this process.


Some examples of editing techniques that we used in final cut express which we were already familiar with are:

- Cutting clips with the razor blade tool
- Cropping and zooming in on clips using the motion tab on individual clips
- Using transitions to make the cuts to different clips smoother; such as the dissolve in and out tool
- Placing two clips together at the same time and turning down the opacity on both to create a doubling           and ghosting quality
- Using the modify > speed tool to slow down or speed up clips
- Syncing the clips with the music by pausing both where we wanted to sync them and using the letter M to mark the points, so that our lip syncing looked professional
- Making still images flash by cropping lots of small clips and placing them right next to each other
- Getting rid of distracting things around our clips such as a line at the bottom of the wall, by selecting the clip and then dragging it downwards or upwards on the sequence 1 screen
- Rendering our video


Some examples of final cut techniques that we were not familiar with before making this video; but we learnt and used this time:

- Fading clips in/out by marking two points on the lines of the clips with the pen tool and then dragging them downwards or upwards
- Editing the colours, the brightness/contrast and the saturation of our clips to make them look more professional by selecting a clip and then using the effects > video filters > colour correction > colour corrector tools
- Flipping an image completely around so that it is like a mirror image of the original, by selecting a clip and then using the effects > video filters > perspective > flop tool
- Mirroring one clip on itself so that there is a reflection one side of the clip that moves along with the original, by selecting a clip and using the effects > video filters > perspective tool
- Making an image pulse inwards and outwards on the beat, by cutting the clip into a few smaller clips, and cropping some of the clips so that they are zoomed in on and leaving the other clips zoomed out
- Creating a split screen effect from one clip to another by cropping both clips to the right or the left so that they are exactly at the point we need (e.g. cropped so that our hands are at the edge of the screen ready to push forwards) and using an edge wipe transition between the clips so that one wipes over the next

Audience Research - Theoretical study into audience

This theory focusing on audience types, mainly highlights the reasons why people actually watch music videos and find an element of interest in them. This theory goes into the research of what types of audiences watch certain music videos. I am going to use the criteria from this theory to analyse what sort of audience watches music videos like mine and why.

I believe that people who come into the age group 14-24 will be entertained by our music video of the the song Love and War by Rita Ora because; we have used quick flashing varied shots showing images of the band members, bright clothing and backgrounds, varied settings and emotion filled shots to add narrative to our music video - created through facial expressions and hand gestures. Our audience will feel they can relate the emotion in the song, but also feel intrigued by the different shots such as us throwing the beanbags (signifying anger) and the random abstract shots which we have used to fill the bits of track when J Cole sings. The effects such as ghosting, filters and static movements also keep the audience entertained because no two clips look the same, and it wont become boring visually for the audience.

People who watch our video, especially the viewers aged 14- 17 will feel inspired to talk about our video with their peers because of our current on trend clothing and sharp snappy shots. These elements inspire girls between this age bracket to chat with their friends about the trends they like, and which parts of the video they like the most and feel are most relevant to them. Other people such as fans of  R'n'B and rap music may also talk about our video, as we have used urban settings to shoot the video in, and we are wearing urbanized street clothing which may also catch their attention, even though the genre of our video is pop.

Within our music video our clothing in the urban settings could inspire girls of the ages 14-24 to dress like us and wear the accessories, and make up like we do in our video. As it is on trend, street style, urban clothing. They may feel that we are their fashion role models when seeing this video as we all dress similarly and have a unique but themed style. The lifestyle we present could interpreted as street wise and we may come across as quite strong, hard to please women who fight for their rights and wont be pushed around. This is represented through our rugged, unperfected clothing and hair styles.

Information that is given out to the audience through our music video which may be relevant to them is to give them a clear view of the bands style and look through the types of settings we sing in (particularly in this song) and the contrast we use between colourful loud settings and backdrops, to very simple plain white backgrounds. We also show the audience that we aren't so much a girly, dance band. Instead we show that we focus more on the lyrical content and the emotions presented through them, through facial expressions, simple gestures and movements, rather than a very full on, dance orientated music video.

There are two types of audience for music videos, some are focused and some are ambient. Focused audience's purposefully search on an internet site, or intently watch music videos, to analyse the emotions created, technical elements used, colours, costumes etc. A focused audience feels catered for if the music video includes: as strong narrative, innovation, clever use of effects, detail and use of symbols for meaning. Whereas on the other hand and ambient audience is where they will just listen to the song on the radio and not really thing about the details, but just listen to it because they like it and are initially attracted to it. They feel catered for if the music video uses: non linear editing, quick editing, strong performance, multiple costume and setting changes, a simple narrative and superficial effects. Within our video we accommodate for both of these audience types as we use innovative edits such as the snappy close up shots of us in different positions edited to the beat of the song, and detail in our choices of relating the song genre to a setting which reflects both the tone of the song and the lyrics. These elements accommodate for the focused audience member. Our use of quick editing through the faster parts of the song ("ah ah ah ah ahhh", "white flag" ), simple narrative of us just using strong facial expressions and subtle hand gestures to explain our emotions and finally the change of clothing and setting - Urban clothing (shorts, t-shirts, woolly hats, high socks, boots) changing to coordinated black clothing (black leggings, black tops) and change of setting (graffiti wall, tunnel) changing to simple white/black plain room, accommodate for the ambient audience member.

Similar music video - Kat Graham

Kat Graham - Put Your Graffiti On Me

This video we have chosen is similar to our music video at the moment as our music video contains clips switching from graffiti areas to an empty studio where we are performing. Similarly, this video includes clips of her with graffiti background switching to her performing in an empty lit space. Also, some of the transitions used in this video is what we have used in our music video, such as the fading of one clip on top of another clip to create a good effect.

Unlike our video at the moment, this video has effective lighting and filters used. Also, this video compared to our video has got a lot of dancing involved. The camera movement in this video is more dynamic than ours - where we just use a tripod, there's quite a lot of motion in this.

We'll try to improve our own music video by adding filters similar to the one in these, and fixing some of the colour and lighting.

What We Need To Do To Complete Our Music Video

In order for our music video to be complete, we need to finish editing the rest of the song and add a differentiation of effects, filters and transitions to most of the clips.We need to add filters so that our video will look more professional. By adding more transitions in our video, it helps to link the clips together so that the story-line is clear while making it interesting to watch so that the audience do not get bored. For example when we wanted to introduce the studio setting in our video after the graffiti setting, we put a transition in so that it it followed on smoothly rather than it looking random, and we need to continue to do so throughout the rest of the song. We also need to crop parts of clips so that we can create specific effects such as the ghost effect that reflects the song so that our music video makes sense to the audience, is interesting to watch and follows a chronological order. We are still unsure about which clips we are going to use in parts of the song and need to decide to complete our video.

Other than the editing that needs to be completed, we need to create a digi pack and a magazine advert for our music video to make it appealing and so that it would potentially sell to the public and catch their eye.

Audience Research - Ideal audience type

Ideal Audience Type: 

This mood board of our ideal target audience presents ideas of Fashions, Media consumption, Festivals, Radio channels and commonly used technology.

The main style of our target audience would be urbanized fashion who are keen listeners of pop music and enjoy going to festivals such as T4 on the Beach and Radio 1's big weekend. Other events like the Teen awards should appeal also as they especially promote pop music and pop artists to young females aged 14-24. The mood board also highlights some of the music channels which should appeal to those in our target audience as they promote pop music videos and enable them to become well known to this age group.

Test Footage

These short videos of test footage enabled us to practice specific camera angles, shots and frames at all different heights and distances. We are planning to do a variety of practice shots showing close ups, long shots, 360 degree shots, high angled shots, low angles shots and tracking shots.

In this video of test footage we have simply shown the basic camera shots that we may use in our music video.

The shots used are:

- Close up practice shot
- Long Shots
- 360 degree shots
- high angles shots
- Low angles shots
- Tracking shots

Story Board and Call Sheet - Rita Ora

Story Board

Call  Sheet

Sunday 7th Oct. -  We will be shooting all the studio parts of the video on this day and try to shoot all of the graffiti parts on this day as well, but we might need another day to do this as well.

Monday 8th Oct - We will be shooting in the drama studios - White room

Tuesday 9th Oct - We will be finishing of shooting all the footage in the drama studios - Black room