Final Magazine Advert

This is our final magazine advert to promote our band's new album. We have tried to incorporate the graffiti urban theme into our advert to produce a common theme between the digipak and our final music video. This also relates to our band's overall genre and theme, and this will be relevant for other singles and songs that we may produce.

Digipak

Final Cut Feedback

Final cut feedback

1. Use of Conventions
-Good conventions of a girl band 
-Uses conventions such as showing all group members
- Costumes work with the girl band aspect

- Good use of the close ups

- The changes in costume looked like a typical girl band

- Stereotypical style of a girl band

- Stereotypical costumes for the genre of music

- Urban locations go with the theme

- Girl band theme comes across well

- Voyeuristic

- The presentation is good

2. Presentation of artist/performance
- Some areas of performance is really good
- Well based on artist

- Well presented

- Obvious lead singers

3. Quality of lip synching
- Good lip synching, dead on time.
- Good
- Perfect lip synching
-Very clear

- Good quality

- Very accurate throughout

- In time

4. Use of camerawork/editing/mise en scene
-Ideas are good, split screen etc. Favourite bit at the end slow paced throwing bean bags.
- Good
- Great use of effects, slow motion, layering, mirroring. Use of mise en scene, background sets the 
  music.
- Good use of editing - changes at the right times

- Good editing

- Good range of camera angles

- Camerawork is effective

- Editing is very effective and holds interest of the viewer

- Good use of setting for the genre

- Cuts make the video very dynamic

- Stays in time

- Costume makes the girl band all look believable

- Different shots work

- Good ghosting effect

5. Overall effectiveness - to what extent will the target viewer be engaged?
- Great video. Effort has clearly been put into this. 

- Very effective

- Very well presented, could easily be found on MTV

Ideas for branding

We need to create a digipak and magazine advert to be packaged with our music video. To make this effectively we will need to create a specific brand to thread our 3 items together.

Our genre research suggests bright colours are synonymous with pop music. Our video uses bright colours with the graffiti background so we'll probably use bright colour with our advert and digipak as well.

Pop music usually centers around the artists as the main selling point - this means everything is filled with close ups of the artists' faces. Our video features a lot of close ups and I think the digipak and advert should also use pictures of the artists.

Ideas for branding the artist

We now need to create a magazine advert and a digi pack for our artist. Ideas to make this effective include:
- using bright colours
- using big/bold font
- enhancing the genre of our artist - 'pop' genre
- using images
- image/effect that symbolizes our specific song

Ideas for branding our artists through Digipak and Magazine advert

Some of the ideas I have thought of to brand our artist through a digipak and a Magazine article are:

1. Use bright colours and bold backgrounds to highlight the pop music genre and signify the elements of girl band culture. Relating to ideas that bands such as Little Mix have used to advertise themselves.

2. Use close up images of our faces to clearly show the reader and consumer the artists in the band and the main singers they will be listening to on our single.

3. Edit the images on our digipak and advert to make us stand out against the background, to represent that we are the main focus in the album and we don't have famous musicians playing along side us like some other bands.

4. Create a unique logo which is obvious on both our digipak and advertisement which people will recognise and relate it to our band whenever they see it. This logo could be using stills from our music video mixed together to create a unique branding.

5. Through our digipak and advertisement we could create a unique motif such as highlighting our typical clothing style that we would stick to if we made other singles. Also, we could make a motif of the typical settings that our songs would be filmed in, and the urban style that we've created with our first single Love and War.

6. Presenting lyrics from our single on the front of the advert and the digipak to make our songs well known, and when people who don't know our songs see them, they will then be able to recognise the lyrics when they hear the song on the radio. Creating a wider audience and bigger fan base.

Evaluation of Final Cut

Our final cut did meet some expectations that we had initiated at the beginning before we had started the whole editing process such as, our intentions of introducing the studio parts through the use of transitions and transitions flicking between the studio clips and the graffiti clips during the whole video. We have successfully managed to achieve this by various transitions such as fading in clips.
Also, the storyline that we wanted to create that connects to the lyrics of the song to show the contrast between love and war which I believe was created quite well for example on one clip where we are throwing bean bags forcefully when the lyrics are 'I don't wanna fight anymore' shows the 'war' element of the song showing that we are angry which reflects the mood of the song. In contrast to us singing to the camera when Rita Ora sings love elements of the song.
However, I think that this did not reach the full expectations that we had wanted due to the fact that there is not a great distinctive difference in our performance to distinguish the contrast more. For example rather than just singing the lyrics of the song I think it would have looked better if we emphasized more actions showing love, and similarly more actions showing fighting/war. Also as we had lost some of the clips that we had filmed as they did not get uploaded so we were unable to use all of the footage we had filmed.
Our different locations met our expectations of our final cut because the settings that we used worked really well together and was effective in the video.
Over all I am satisfied with our music video although there are a few changes that could have been done.