Creating an interesting music package

To create a package which all ties in there has to be a common theme running throughout. Themes such as colours, motifs, patterns, textures, and fonts are all good ways to make all 3 products link together. For example; the digipak could have a graffiti based background with pink font, the advert could then use this same graffiti image but use it as a motif on one of the band/artist member t-shirts as well as using the pink writing the same, this idea of graffiti could then be brought out in the music video by using it as a backdrop for some of the shots in the video.

If there isn't clear links between the 3 products - the digipak, the advert and the music video, then they do not look like a package to be promoted and sold. The target audience will not be able to relate all three together and class them as a promotional package by the artist. Also, because the advert is promoting the album which is releasing the song in the music video, some of the design elements from the video have to shine through in the advert otherwise customers will not make the connection and see the advert as promoting the video as well as other songs.

A clear motif or theme etc can also be a good basis for the band/artist to base the style around and create an original unique branding for themselves. For example JLS all have their own colours. Therefore, when their fans buy their merchandise they know that if its yellow it represents JB etc. This is a good idea to create early on in the design process because then fans get to know this original design and motif quickly, resulting in more sales and profit because the band/artist becomes well known.

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