Ideas for branding

We need to create a digipak and magazine advert to be packaged with our music video. To make this effectively we will need to create a specific brand to thread our 3 items together.

Our genre research suggests bright colours are synonymous with pop music. Our video uses bright colours with the graffiti background so we'll probably use bright colour with our advert and digipak as well.

Pop music usually centers around the artists as the main selling point - this means everything is filled with close ups of the artists' faces. Our video features a lot of close ups and I think the digipak and advert should also use pictures of the artists.