Evaluation of Final Cut Music Video - Sophie O'Dell

Overall I am very pleased with what we have achieved and the way our final music video has turned out. Myself, Chloe and Sabrina worked very hard to capture urban footage out in Cambridge to use in our music video and as a result it was the footage we were able to use the most, and that gave our music video the strong urban style it has. We were very pleased with how that footage turned out, and how easily we were able to sync the actual song with our lip syncing movements. The colours we captured in our footage from the graffiti along Newmarket Road really enhanced the video and highlighted the pop genre. We were able to edit these shots and enhance the colours making them bolder and more eye catching for the audience.

Due to a few difficulties with our first option for the white background setting in the beginning, we were a little delayed in filming this part of the music video, therefore we lost a lesson or two of editing. However, we were able to use the college drama studio which allowed us to have a completely white room and a completely black room to shoot in. Giving us variation and options for filming a variety of shots.

The shots we captured in the drama studio I didn't feel looked as proffesional as I had originally imagined, however, saying that we did the best we could to work with the materials we had and use the available settings that we had. The rooms provided good space and block colours for us to use and continuous themes (black and white) and we were able to use this to our advantage when choosing outfits to wear, because we then felt it worked really well wearing the black clothing against the white background.

Due to the tight time schedule I don't feel every clip was finished off to perfection, but we did try our very best to achieve our desired goal which was to create a brightly coloured pop video, with good lip syncing and fast choppy shots.

I feel we made some really good decisions which helped enhance our music video such as colour editing the clips to make the colours stand out and catch your eye, and also to add in ghosting over some of the clips so every clip we used had an edit on it.

Overall I feel really pleased with how our music video turned out, and how we worked to overcome the problems we faced and adapted ideas in order to work with what we had, to the best of our ability. I feel we worked well together, and all had different roles that we played in the process of making this whole promotional package.