Overview of how I thought our three products turned out

Overall I felt that all three of our products were very successful, and met the targets we set out to achieve. All three products have continuity in themes, colours and styles, and I feel we successfully managed to produce a complete package which looked like it could be sold and promoted within the music industry.

Our Music Video I feel turned out very well, with use of colour and themes being one of the most important key elements. This was one of our goals, which we successfully achieved, due to typical pop music videos having a convention of bright colours, bold patterns, and eye catching themes. Our music video presented the use of transitions, fades, ghosting effects, colour corrections/enhancers, split screens, mirror images and sped up/slowed down movements. All of these conventions are key features, highlighted in real pop videos.I feel we successfully achieved to create a music video which was obvious to it's genre.

Our Digipak I feel looks really effective and professional. The use of Photoshop really allowed us to enhance images and edit them into different forms to create a unique image which the target audience/consumers could also relate to the music video. The use of soft tones, and graffiti patterns I feel works really well, as it presents the softness of the pop genre but also highlights our unique style which is urban. I feel that we have created a distinctive product but also a product which really ties in well with the video and the advert.

Our advert I feel captures the exact theme and style that we are going for. The bold background with the graffiti pattern against the black and white posterized image of ourselves works really well in highlighting our urban theme, and tells the target audience what type of band we are just at a glance. The use of bold text and fonts gives our advert an individuality and also ties it in with the other two products. I feel we achieved all of our goals when creating this product as it promotes both the pop genre and the individual style we have created.

Overall I think we have created a very effective, distinctive package which promotes our band effectively, through the use of simple images, texts and themes, we have been able to create a continuous running theme throughout all three products. This is a very important factor when creating a promotional package, and I feel we have fulfilled this requirement successfully.

DIGIPAK

ADVERT

MUSIC VIDEO