Our final cut did meet some expectations that we had initiated at the beginning before we had started the whole editing process such as, our intentions of introducing the studio parts through the use of transitions and transitions flicking between the studio clips and the graffiti clips during the whole video. We have successfully managed to achieve this by various transitions such as fading in clips.
Also, the storyline that we wanted to create that connects to the lyrics of the song to show the contrast between love and war which I believe was created quite well for example on one clip where we are throwing bean bags forcefully when the lyrics are 'I don't wanna fight anymore' shows the 'war' element of the song showing that we are angry which reflects the mood of the song. In contrast to us singing to the camera when Rita Ora sings love elements of the song.
However, I think that this did not reach the full expectations that we had wanted due to the fact that there is not a great distinctive difference in our performance to distinguish the contrast more. For example rather than just singing the lyrics of the song I think it would have looked better if we emphasized more actions showing love, and similarly more actions showing fighting/war. Also as we had lost some of the clips that we had filmed as they did not get uploaded so we were unable to use all of the footage we had filmed.
Our different locations met our expectations of our final cut because the settings that we used worked really well together and was effective in the video.
Over all I am satisfied with our music video although there are a few changes that could have been done.
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