Audience Research - Ideal audience type

Ideal Audience Type: 

This mood board of our ideal target audience presents ideas of Fashions, Media consumption, Festivals, Radio channels and commonly used technology.

The main style of our target audience would be urbanized fashion who are keen listeners of pop music and enjoy going to festivals such as T4 on the Beach and Radio 1's big weekend. Other events like the Teen awards should appeal also as they especially promote pop music and pop artists to young females aged 14-24. The mood board also highlights some of the music channels which should appeal to those in our target audience as they promote pop music videos and enable them to become well known to this age group.