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Friday, 30 November 2012
Final Magazine Advert
Tuesday, 20 November 2012
Final Cut Feedback
Final cut feedback
1. Use of Conventions
-Good conventions of a girl band
-Uses conventions such as showing all group members
- Costumes work with the girl band aspect
2. Presentation of artist/performance
- Some areas of performance is really good
- Well based on artist
3. Quality of lip synching
- Good lip synching, dead on time.
- Good
- Perfect lip synching
-Very clear
4. Use of camerawork/editing/mise en scene
-Ideas are good, split screen etc. Favourite bit at the end slow paced throwing bean bags.
- Good
- Great use of effects, slow motion, layering, mirroring. Use of mise en scene, background sets the
music.
- Good use of editing - changes at the right times
5. Overall effectiveness - to what extent will the target viewer be engaged?
- Great video. Effort has clearly been put into this.
1. Use of Conventions
-Good conventions of a girl band
-Uses conventions such as showing all group members
- Costumes work with the girl band aspect
- Good use of the close ups
- The changes in costume looked like a typical girl band
- Stereotypical style of a girl band
- Stereotypical costumes for the genre of music
- Urban locations go with the theme
- Girl band theme comes across well
- Voyeuristic
- The presentation is good
2. Presentation of artist/performance
- Some areas of performance is really good
- Well based on artist
- Well presented
- Obvious lead singers
3. Quality of lip synching
- Good lip synching, dead on time.
- Good
- Perfect lip synching
-Very clear
- Good quality
- Very accurate throughout
- In time
4. Use of camerawork/editing/mise en scene
-Ideas are good, split screen etc. Favourite bit at the end slow paced throwing bean bags.
- Good
- Great use of effects, slow motion, layering, mirroring. Use of mise en scene, background sets the
music.
- Good use of editing - changes at the right times
- Good editing
- Good range of camera angles
- Camerawork is effective
- Editing is very effective and holds interest of the viewer
- Good use of setting for the genre
- Cuts make the video very dynamic
- Stays in time
- Costume makes the girl band all look believable
- Different shots work
- Good ghosting effect
5. Overall effectiveness - to what extent will the target viewer be engaged?
- Great video. Effort has clearly been put into this.
- Very effective
- Very well presented, could easily be found on MTV
Monday, 19 November 2012
Ideas for branding
We need to create a digipak and magazine advert to be packaged with our music video. To make this effectively we will need to create a specific brand to thread our 3 items together.
Our genre research suggests bright colours are synonymous with pop music. Our video uses bright colours with the graffiti background so we'll probably use bright colour with our advert and digipak as well.
Pop music usually centers around the artists as the main selling point - this means everything is filled with close ups of the artists' faces. Our video features a lot of close ups and I think the digipak and advert should also use pictures of the artists.
Our genre research suggests bright colours are synonymous with pop music. Our video uses bright colours with the graffiti background so we'll probably use bright colour with our advert and digipak as well.
Pop music usually centers around the artists as the main selling point - this means everything is filled with close ups of the artists' faces. Our video features a lot of close ups and I think the digipak and advert should also use pictures of the artists.
Ideas for branding the artist
We now need to create a magazine advert and a digi pack for our artist. Ideas to make this effective include:
- using bright colours
- using big/bold font
- enhancing the genre of our artist - 'pop' genre
- using images
- image/effect that symbolizes our specific song
- using bright colours
- using big/bold font
- enhancing the genre of our artist - 'pop' genre
- using images
- image/effect that symbolizes our specific song
Ideas for branding our artists through Digipak and Magazine advert
Some of the ideas I have thought of to brand our artist through a digipak and a Magazine article are:
1. Use bright colours and bold backgrounds to highlight the pop music genre and signify the elements of girl band culture. Relating to ideas that bands such as Little Mix have used to advertise themselves.
2. Use close up images of our faces to clearly show the reader and consumer the artists in the band and the main singers they will be listening to on our single.
3. Edit the images on our digipak and advert to make us stand out against the background, to represent that we are the main focus in the album and we don't have famous musicians playing along side us like some other bands.
4. Create a unique logo which is obvious on both our digipak and advertisement which people will recognise and relate it to our band whenever they see it. This logo could be using stills from our music video mixed together to create a unique branding.
5. Through our digipak and advertisement we could create a unique motif such as highlighting our typical clothing style that we would stick to if we made other singles. Also, we could make a motif of the typical settings that our songs would be filmed in, and the urban style that we've created with our first single Love and War.
6. Presenting lyrics from our single on the front of the advert and the digipak to make our songs well known, and when people who don't know our songs see them, they will then be able to recognise the lyrics when they hear the song on the radio. Creating a wider audience and bigger fan base.
2. Use close up images of our faces to clearly show the reader and consumer the artists in the band and the main singers they will be listening to on our single.
3. Edit the images on our digipak and advert to make us stand out against the background, to represent that we are the main focus in the album and we don't have famous musicians playing along side us like some other bands.
4. Create a unique logo which is obvious on both our digipak and advertisement which people will recognise and relate it to our band whenever they see it. This logo could be using stills from our music video mixed together to create a unique branding.
5. Through our digipak and advertisement we could create a unique motif such as highlighting our typical clothing style that we would stick to if we made other singles. Also, we could make a motif of the typical settings that our songs would be filmed in, and the urban style that we've created with our first single Love and War.
6. Presenting lyrics from our single on the front of the advert and the digipak to make our songs well known, and when people who don't know our songs see them, they will then be able to recognise the lyrics when they hear the song on the radio. Creating a wider audience and bigger fan base.
Evaluation of Final Cut
Our final cut did meet some expectations that we had initiated at the beginning before we had started the whole editing process such as, our intentions of introducing the studio parts through the use of transitions and transitions flicking between the studio clips and the graffiti clips during the whole video. We have successfully managed to achieve this by various transitions such as fading in clips.
Also, the storyline that we wanted to create that connects to the lyrics of the song to show the contrast between love and war which I believe was created quite well for example on one clip where we are throwing bean bags forcefully when the lyrics are 'I don't wanna fight anymore' shows the 'war' element of the song showing that we are angry which reflects the mood of the song. In contrast to us singing to the camera when Rita Ora sings love elements of the song.
However, I think that this did not reach the full expectations that we had wanted due to the fact that there is not a great distinctive difference in our performance to distinguish the contrast more. For example rather than just singing the lyrics of the song I think it would have looked better if we emphasized more actions showing love, and similarly more actions showing fighting/war. Also as we had lost some of the clips that we had filmed as they did not get uploaded so we were unable to use all of the footage we had filmed.
Our different locations met our expectations of our final cut because the settings that we used worked really well together and was effective in the video.
Over all I am satisfied with our music video although there are a few changes that could have been done.
Also, the storyline that we wanted to create that connects to the lyrics of the song to show the contrast between love and war which I believe was created quite well for example on one clip where we are throwing bean bags forcefully when the lyrics are 'I don't wanna fight anymore' shows the 'war' element of the song showing that we are angry which reflects the mood of the song. In contrast to us singing to the camera when Rita Ora sings love elements of the song.
However, I think that this did not reach the full expectations that we had wanted due to the fact that there is not a great distinctive difference in our performance to distinguish the contrast more. For example rather than just singing the lyrics of the song I think it would have looked better if we emphasized more actions showing love, and similarly more actions showing fighting/war. Also as we had lost some of the clips that we had filmed as they did not get uploaded so we were unable to use all of the footage we had filmed.
Our different locations met our expectations of our final cut because the settings that we used worked really well together and was effective in the video.
Over all I am satisfied with our music video although there are a few changes that could have been done.
How to do different editing techniques
For our video, we'll be editing in Final Cut Express. We'll be using different techniques to achieve the effects we want.
How to do split screen in Final Cut
The way we're filmed our split screen clips means we'll have to make the screen move - this might be harder to do.
How to do split screen in Final Cut
The way we're filmed our split screen clips means we'll have to make the screen move - this might be harder to do.
Final cut Evaluation
I'm reasonably happy with how our music video turned out, despite the minor difficulties we faced when making it. We lost our original filming location for the studio which meant our filming schedule was delayed by a week. The next biggest problem we faced was missing footage. At some point, some of our footage went missing and we were unable to recover it - meaning we didn't have as many clips as we had planned for and had to repeat some during the video.
I would have liked more time to edit our video because there are still some parts that could be improved upon with overlays and more effects, but I'm still happy with the level we got it to. We could have done with having more clips as we were stuck for what to do in some parts.
In terms of what needs to be done, we still need to make a digipak and magazine advert.
Evaluation of Editing Techniques and Success
Editing our final music video has taken a long time but we are very happy with the results. We have used a wide range of editing techniques and learnt lots of new skills through this process.
Some examples of editing techniques that we used in final cut express which we were already familiar with are:
- Cutting clips with the razor blade tool
- Cropping and zooming in on clips using the motion tab on individual clips
- Using transitions to make the cuts to different clips smoother; such as the dissolve in and out tool
- Placing two clips together at the same time and turning down the opacity on both to create a doubling and ghosting quality
- Using the modify > speed tool to slow down or speed up clips
- Syncing the clips with the music by pausing both where we wanted to sync them and using the letter M to mark the points, so that our lip syncing looked professional
- Making still images flash by cropping lots of small clips and placing them right next to each other
- Getting rid of distracting things around our clips such as a line at the bottom of the wall, by selecting the clip and then dragging it downwards or upwards on the sequence 1 screen
- Rendering our video
Some examples of final cut techniques that we were not familiar with before making this video; but we learnt and used this time:
- Fading clips in/out by marking two points on the lines of the clips with the pen tool and then dragging them downwards or upwards
- Editing the colours, the brightness/contrast and the saturation of our clips to make them look more professional by selecting a clip and then using the effects > video filters > colour correction > colour corrector tools
- Flipping an image completely around so that it is like a mirror image of the original, by selecting a clip and then using the effects > video filters > perspective > flop tool
- Mirroring one clip on itself so that there is a reflection one side of the clip that moves along with the original, by selecting a clip and using the effects > video filters > perspective tool
- Making an image pulse inwards and outwards on the beat, by cutting the clip into a few smaller clips, and cropping some of the clips so that they are zoomed in on and leaving the other clips zoomed out
- Creating a split screen effect from one clip to another by cropping both clips to the right or the left so that they are exactly at the point we need (e.g. cropped so that our hands are at the edge of the screen ready to push forwards) and using an edge wipe transition between the clips so that one wipes over the next
Some examples of editing techniques that we used in final cut express which we were already familiar with are:
- Cutting clips with the razor blade tool
- Cropping and zooming in on clips using the motion tab on individual clips
- Using transitions to make the cuts to different clips smoother; such as the dissolve in and out tool
- Placing two clips together at the same time and turning down the opacity on both to create a doubling and ghosting quality
- Using the modify > speed tool to slow down or speed up clips
- Syncing the clips with the music by pausing both where we wanted to sync them and using the letter M to mark the points, so that our lip syncing looked professional
- Making still images flash by cropping lots of small clips and placing them right next to each other
- Getting rid of distracting things around our clips such as a line at the bottom of the wall, by selecting the clip and then dragging it downwards or upwards on the sequence 1 screen
- Rendering our video
Some examples of final cut techniques that we were not familiar with before making this video; but we learnt and used this time:
- Fading clips in/out by marking two points on the lines of the clips with the pen tool and then dragging them downwards or upwards
- Editing the colours, the brightness/contrast and the saturation of our clips to make them look more professional by selecting a clip and then using the effects > video filters > colour correction > colour corrector tools
- Flipping an image completely around so that it is like a mirror image of the original, by selecting a clip and then using the effects > video filters > perspective > flop tool
- Mirroring one clip on itself so that there is a reflection one side of the clip that moves along with the original, by selecting a clip and using the effects > video filters > perspective tool
- Making an image pulse inwards and outwards on the beat, by cutting the clip into a few smaller clips, and cropping some of the clips so that they are zoomed in on and leaving the other clips zoomed out
- Creating a split screen effect from one clip to another by cropping both clips to the right or the left so that they are exactly at the point we need (e.g. cropped so that our hands are at the edge of the screen ready to push forwards) and using an edge wipe transition between the clips so that one wipes over the next
Tuesday, 13 November 2012
Audience Research - Theoretical study into audience
This theory focusing on audience types, mainly highlights the reasons why people actually watch music videos and find an element of interest in them. This theory goes into the research of what types of audiences watch certain music videos. I am going to use the criteria from this theory to analyse what sort of audience watches music videos like mine and why.
I believe that people who come into the age group 14-24 will be entertained by our music video of the the song Love and War by Rita Ora because; we have used quick flashing varied shots showing images of the band members, bright clothing and backgrounds, varied settings and emotion filled shots to add narrative to our music video - created through facial expressions and hand gestures. Our audience will feel they can relate the emotion in the song, but also feel intrigued by the different shots such as us throwing the beanbags (signifying anger) and the random abstract shots which we have used to fill the bits of track when J Cole sings. The effects such as ghosting, filters and static movements also keep the audience entertained because no two clips look the same, and it wont become boring visually for the audience.
People who watch our video, especially the viewers aged 14- 17 will feel inspired to talk about our video with their peers because of our current on trend clothing and sharp snappy shots. These elements inspire girls between this age bracket to chat with their friends about the trends they like, and which parts of the video they like the most and feel are most relevant to them. Other people such as fans of R'n'B and rap music may also talk about our video, as we have used urban settings to shoot the video in, and we are wearing urbanized street clothing which may also catch their attention, even though the genre of our video is pop.
Within our music video our clothing in the urban settings could inspire girls of the ages 14-24 to dress like us and wear the accessories, and make up like we do in our video. As it is on trend, street style, urban clothing. They may feel that we are their fashion role models when seeing this video as we all dress similarly and have a unique but themed style. The lifestyle we present could interpreted as street wise and we may come across as quite strong, hard to please women who fight for their rights and wont be pushed around. This is represented through our rugged, unperfected clothing and hair styles.
Information that is given out to the audience through our music video which may be relevant to them is to give them a clear view of the bands style and look through the types of settings we sing in (particularly in this song) and the contrast we use between colourful loud settings and backdrops, to very simple plain white backgrounds. We also show the audience that we aren't so much a girly, dance band. Instead we show that we focus more on the lyrical content and the emotions presented through them, through facial expressions, simple gestures and movements, rather than a very full on, dance orientated music video.
There are two types of audience for music videos, some are focused and some are ambient. Focused audience's purposefully search on an internet site, or intently watch music videos, to analyse the emotions created, technical elements used, colours, costumes etc. A focused audience feels catered for if the music video includes: as strong narrative, innovation, clever use of effects, detail and use of symbols for meaning. Whereas on the other hand and ambient audience is where they will just listen to the song on the radio and not really thing about the details, but just listen to it because they like it and are initially attracted to it. They feel catered for if the music video uses: non linear editing, quick editing, strong performance, multiple costume and setting changes, a simple narrative and superficial effects. Within our video we accommodate for both of these audience types as we use innovative edits such as the snappy close up shots of us in different positions edited to the beat of the song, and detail in our choices of relating the song genre to a setting which reflects both the tone of the song and the lyrics. These elements accommodate for the focused audience member. Our use of quick editing through the faster parts of the song ("ah ah ah ah ahhh", "white flag" ), simple narrative of us just using strong facial expressions and subtle hand gestures to explain our emotions and finally the change of clothing and setting - Urban clothing (shorts, t-shirts, woolly hats, high socks, boots) changing to coordinated black clothing (black leggings, black tops) and change of setting (graffiti wall, tunnel) changing to simple white/black plain room, accommodate for the ambient audience member.
I believe that people who come into the age group 14-24 will be entertained by our music video of the the song Love and War by Rita Ora because; we have used quick flashing varied shots showing images of the band members, bright clothing and backgrounds, varied settings and emotion filled shots to add narrative to our music video - created through facial expressions and hand gestures. Our audience will feel they can relate the emotion in the song, but also feel intrigued by the different shots such as us throwing the beanbags (signifying anger) and the random abstract shots which we have used to fill the bits of track when J Cole sings. The effects such as ghosting, filters and static movements also keep the audience entertained because no two clips look the same, and it wont become boring visually for the audience.
People who watch our video, especially the viewers aged 14- 17 will feel inspired to talk about our video with their peers because of our current on trend clothing and sharp snappy shots. These elements inspire girls between this age bracket to chat with their friends about the trends they like, and which parts of the video they like the most and feel are most relevant to them. Other people such as fans of R'n'B and rap music may also talk about our video, as we have used urban settings to shoot the video in, and we are wearing urbanized street clothing which may also catch their attention, even though the genre of our video is pop.
Within our music video our clothing in the urban settings could inspire girls of the ages 14-24 to dress like us and wear the accessories, and make up like we do in our video. As it is on trend, street style, urban clothing. They may feel that we are their fashion role models when seeing this video as we all dress similarly and have a unique but themed style. The lifestyle we present could interpreted as street wise and we may come across as quite strong, hard to please women who fight for their rights and wont be pushed around. This is represented through our rugged, unperfected clothing and hair styles.
Information that is given out to the audience through our music video which may be relevant to them is to give them a clear view of the bands style and look through the types of settings we sing in (particularly in this song) and the contrast we use between colourful loud settings and backdrops, to very simple plain white backgrounds. We also show the audience that we aren't so much a girly, dance band. Instead we show that we focus more on the lyrical content and the emotions presented through them, through facial expressions, simple gestures and movements, rather than a very full on, dance orientated music video.
There are two types of audience for music videos, some are focused and some are ambient. Focused audience's purposefully search on an internet site, or intently watch music videos, to analyse the emotions created, technical elements used, colours, costumes etc. A focused audience feels catered for if the music video includes: as strong narrative, innovation, clever use of effects, detail and use of symbols for meaning. Whereas on the other hand and ambient audience is where they will just listen to the song on the radio and not really thing about the details, but just listen to it because they like it and are initially attracted to it. They feel catered for if the music video uses: non linear editing, quick editing, strong performance, multiple costume and setting changes, a simple narrative and superficial effects. Within our video we accommodate for both of these audience types as we use innovative edits such as the snappy close up shots of us in different positions edited to the beat of the song, and detail in our choices of relating the song genre to a setting which reflects both the tone of the song and the lyrics. These elements accommodate for the focused audience member. Our use of quick editing through the faster parts of the song ("ah ah ah ah ahhh", "white flag" ), simple narrative of us just using strong facial expressions and subtle hand gestures to explain our emotions and finally the change of clothing and setting - Urban clothing (shorts, t-shirts, woolly hats, high socks, boots) changing to coordinated black clothing (black leggings, black tops) and change of setting (graffiti wall, tunnel) changing to simple white/black plain room, accommodate for the ambient audience member.
Monday, 12 November 2012
Similar music video - Kat Graham
Unlike our video at the moment, this video has effective lighting and filters used. Also, this video compared to our video has got a lot of dancing involved. The camera movement in this video is more dynamic than ours - where we just use a tripod, there's quite a lot of motion in this.
We'll try to improve our own music video by adding filters similar to the one in these, and fixing some of the colour and lighting.
Friday, 9 November 2012
What We Need To Do To Complete Our Music Video
In order for our music video to be complete, we need to finish editing the rest of the song and add a differentiation of effects, filters and transitions to most of the clips.We need to add filters so that our video will look more professional. By adding more transitions in our video, it helps to link the clips together so that the story-line is clear while making it interesting to watch so that the audience do not get bored. For example when we wanted to introduce the studio setting in our video after the graffiti setting, we put a transition in so that it it followed on smoothly rather than it looking random, and we need to continue to do so throughout the rest of the song. We also need to crop parts of clips so that we can create specific effects such as the ghost effect that reflects the song so that our music video makes sense to the audience, is interesting to watch and follows a chronological order. We are still unsure about which clips we are going to use in parts of the song and need to decide to complete our video.
Other than the editing that needs to be completed, we need to create a digi pack and a magazine advert for our music video to make it appealing and so that it would potentially sell to the public and catch their eye.
Monday, 5 November 2012
Rough Cut Feedback
1. Have they shot material appropriate for a music video?
Group 14: Yes
Group 17: Yes
Group 15: Yes
2. Has close attention been paid to mise en scene?
Group 14: Good costume, clothes fit Rita Ora song
Group 17: good costume maybe add work on location
Group 15: Yes good outfits
3. Is there controlled use of the camera?
Group 17: Well use tri-pod - add more movement
Group 15: Yes as its steady
4. Is there a variety of shot types and angles?
Group 14: Very good cuts
Group 17: Good variety of distance - Add different angles
Group 15: Yes they have lots of angles
5. Is the editing effective at constructing a linear or non linear meaning?
Group 17: Fits with music
Group 15: Yes as the
6. Is there appropriate use of transitions and other effects?
Group 17: Shots well cut to the beat
Group 15: Shots well cut to the pace of the song
7. Does the pace of the editing work well with the pace of the song?
Group 14: Good cuts on the bit where she sings "oh, oh, oh"
Group 15: Pace matches edits
8. If there is lip syncing, is it effective?
Group 14: Mostly in good time
Group 17: In time but not effective
Group 15: Good uses but seem to be too much
9. Is the video effective at communication a star persona?
Group 14: Three main girls - no definite character
Group 17: Yes focused on artists
Group 15: Yes girl band
10. Do you think they need to re film anything or film anything else? Is so what?
Group 14: Seems good as it is, could have a bit more variety of scenery
Group 17: Add something that isnt artist focused to add to imagery
Group 15: Other clips than lip syncing needs more. We thing the clip of the 3 girl (split screen) the left + right should be synced the same.
Group 14: Yes
Group 17: Yes
Group 15: Yes
2. Has close attention been paid to mise en scene?
Group 14: Good costume, clothes fit Rita Ora song
Group 17: good costume maybe add work on location
Group 15: Yes good outfits
3. Is there controlled use of the camera?
Group 17: Well use tri-pod - add more movement
Group 15: Yes as its steady
4. Is there a variety of shot types and angles?
Group 14: Very good cuts
Group 17: Good variety of distance - Add different angles
Group 15: Yes they have lots of angles
5. Is the editing effective at constructing a linear or non linear meaning?
Group 17: Fits with music
Group 15: Yes as the
6. Is there appropriate use of transitions and other effects?
Group 17: Shots well cut to the beat
Group 15: Shots well cut to the pace of the song
7. Does the pace of the editing work well with the pace of the song?
Group 14: Good cuts on the bit where she sings "oh, oh, oh"
Group 15: Pace matches edits
8. If there is lip syncing, is it effective?
Group 14: Mostly in good time
Group 17: In time but not effective
Group 15: Good uses but seem to be too much
9. Is the video effective at communication a star persona?
Group 14: Three main girls - no definite character
Group 17: Yes focused on artists
Group 15: Yes girl band
10. Do you think they need to re film anything or film anything else? Is so what?
Group 14: Seems good as it is, could have a bit more variety of scenery
Group 17: Add something that isnt artist focused to add to imagery
Group 15: Other clips than lip syncing needs more. We thing the clip of the 3 girl (split screen) the left + right should be synced the same.
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