1. Have they shot material appropriate for a music video?
Group 14: Yes
Group 17: Yes
Group 15: Yes
2. Has close attention been paid to mise en scene?
Group 14: Good costume, clothes fit Rita Ora song
Group 17: good costume maybe add work on location
Group 15: Yes good outfits
3. Is there controlled use of the camera?
Group 17: Well use tri-pod - add more movement
Group 15: Yes as its steady
4. Is there a variety of shot types and angles?
Group 14: Very good cuts
Group 17: Good variety of distance - Add different angles
Group 15: Yes they have lots of angles
5. Is the editing effective at constructing a linear or non linear meaning?
Group 17: Fits with music
Group 15: Yes as the
6. Is there appropriate use of transitions and other effects?
Group 17: Shots well cut to the beat
Group 15: Shots well cut to the pace of the song
7. Does the pace of the editing work well with the pace of the song?
Group 14: Good cuts on the bit where she sings "oh, oh, oh"
Group 15: Pace matches edits
8. If there is lip syncing, is it effective?
Group 14: Mostly in good time
Group 17: In time but not effective
Group 15: Good uses but seem to be too much
9. Is the video effective at communication a star persona?
Group 14: Three main girls - no definite character
Group 17: Yes focused on artists
Group 15: Yes girl band
10. Do you think they need to re film anything or film anything else? Is so what?
Group 14: Seems good as it is, could have a bit more variety of scenery
Group 17: Add something that isnt artist focused to add to imagery
Group 15: Other clips than lip syncing needs more. We thing the clip of the 3 girl (split screen) the left + right should be synced the same.
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