Audience Research - Ideal audience type

Ideal Audience Type: 

This mood board of our ideal target audience presents ideas of Fashions, Media consumption, Festivals, Radio channels and commonly used technology.

The main style of our target audience would be urbanized fashion who are keen listeners of pop music and enjoy going to festivals such as T4 on the Beach and Radio 1's big weekend. Other events like the Teen awards should appeal also as they especially promote pop music and pop artists to young females aged 14-24. The mood board also highlights some of the music channels which should appeal to those in our target audience as they promote pop music videos and enable them to become well known to this age group.

Mise En Scene: Costumes & Make Up (Individual Post)

The outfits I am going to wear in our video are made up of pieces I think represent Rita Ora's style. I am hoping to create looks such as her typical denim shorts and white crop top combination with bright lipstick and a hat; but as a group we are still putting our own personal style into the video as we are using our own clothes which we already have.

 This is an outfit I put together which I think I will wear in the video:

I think this outfit represents Rita Ora's style of being dressed up yet casual at the same time; the jewellery with the wet-look leggings and crop top would usually be quite dressed up but she would dress them down with trainers and a beanie hat.

This is a collage of the rest of the clothes I picked out for our video, which I will try to style into outfits which again represent Rita's style:

Test Footage

These short videos of test footage enabled us to practice specific camera angles, shots and frames at all different heights and distances. We are planning to do a variety of practice shots showing close ups, long shots, 360 degree shots, high angled shots, low angles shots and tracking shots.

In this video of test footage we have simply shown the basic camera shots that we may use in our music video.

The shots used are:

- Close up practice shot
- Long Shots
- 360 degree shots
- high angles shots
- Low angles shots
- Tracking shots

Blog of the Week Analysis (Individual Post)

The blog of the week that I have looked at (Group 13R1-47) is a very thoroughly detailed blog. The answers this group have given to the questions they have covered are extremely detailed, especially the evaluation which has a very long answer for each question, with every point thoroughly covered. This group uses lots of technical media language and explains the reasons why they have chosen to use conventions and influences for their video very well. I think this blog is successful because from reading through their posts you can see that a lot of effort has been put in by this group and the use of many images and good analysis' makes their ideas and aims very clear. Their music video also uses many special effects and shows off their technical media skills very well.

Final Video:

13R1-47 MUSIC VIDEO 2010/11: Final Music Video

Story Board and Call Sheet - Rita Ora

Story Board

Call  Sheet

Sunday 7th Oct. -  We will be shooting all the studio parts of the video on this day and try to shoot all of the graffiti parts on this day as well, but we might need another day to do this as well.

Monday 8th Oct - We will be shooting in the drama studios - White room

Tuesday 9th Oct - We will be finishing of shooting all the footage in the drama studios - Black room

Contacting the artist - Rita Ora

Here is our email we sent to Rita Ora's Management team to receive conformation for using her song for our A2 Media Coursework. We did this to protect ourselves from copyright laws. 

We found the contact email address on Rita Ora's fan page. We did receive an automatic reply from the management team to tell us that our email may not be replied to due to the high volume of emails that get sent to Rita Ora's team. However, they did give us more email addresses to use to contact different departments to do with her fan base, concerts and autograph signing.

Rita Ora's fan page ^

Email Reply ^

Mood Boards

These are the finished mood boards that we made in photoshop, featuring images that relate to our ideas for our music video. We have included photos of Rita Ora's recognisable style that we hope to recreate, photos of graffiti-ed walls like the ones that we will try to film in front of, and photos of city-scape alleyways like the ones we will try to film by.