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Showing posts with label Sabrina Caruso. Show all posts
Showing posts with label Sabrina Caruso. Show all posts
Friday, 30 November 2012
Final Magazine Advert
Tuesday, 20 November 2012
Final Cut Feedback
Final cut feedback
1. Use of Conventions
-Good conventions of a girl band
-Uses conventions such as showing all group members
- Costumes work with the girl band aspect
2. Presentation of artist/performance
- Some areas of performance is really good
- Well based on artist
3. Quality of lip synching
- Good lip synching, dead on time.
- Good
- Perfect lip synching
-Very clear
4. Use of camerawork/editing/mise en scene
-Ideas are good, split screen etc. Favourite bit at the end slow paced throwing bean bags.
- Good
- Great use of effects, slow motion, layering, mirroring. Use of mise en scene, background sets the
music.
- Good use of editing - changes at the right times
5. Overall effectiveness - to what extent will the target viewer be engaged?
- Great video. Effort has clearly been put into this.
1. Use of Conventions
-Good conventions of a girl band
-Uses conventions such as showing all group members
- Costumes work with the girl band aspect
- Good use of the close ups
- The changes in costume looked like a typical girl band
- Stereotypical style of a girl band
- Stereotypical costumes for the genre of music
- Urban locations go with the theme
- Girl band theme comes across well
- Voyeuristic
- The presentation is good
2. Presentation of artist/performance
- Some areas of performance is really good
- Well based on artist
- Well presented
- Obvious lead singers
3. Quality of lip synching
- Good lip synching, dead on time.
- Good
- Perfect lip synching
-Very clear
- Good quality
- Very accurate throughout
- In time
4. Use of camerawork/editing/mise en scene
-Ideas are good, split screen etc. Favourite bit at the end slow paced throwing bean bags.
- Good
- Great use of effects, slow motion, layering, mirroring. Use of mise en scene, background sets the
music.
- Good use of editing - changes at the right times
- Good editing
- Good range of camera angles
- Camerawork is effective
- Editing is very effective and holds interest of the viewer
- Good use of setting for the genre
- Cuts make the video very dynamic
- Stays in time
- Costume makes the girl band all look believable
- Different shots work
- Good ghosting effect
5. Overall effectiveness - to what extent will the target viewer be engaged?
- Great video. Effort has clearly been put into this.
- Very effective
- Very well presented, could easily be found on MTV
Monday, 19 November 2012
Ideas for branding the artist
We now need to create a magazine advert and a digi pack for our artist. Ideas to make this effective include:
- using bright colours
- using big/bold font
- enhancing the genre of our artist - 'pop' genre
- using images
- image/effect that symbolizes our specific song
- using bright colours
- using big/bold font
- enhancing the genre of our artist - 'pop' genre
- using images
- image/effect that symbolizes our specific song
Evaluation of Final Cut
Our final cut did meet some expectations that we had initiated at the beginning before we had started the whole editing process such as, our intentions of introducing the studio parts through the use of transitions and transitions flicking between the studio clips and the graffiti clips during the whole video. We have successfully managed to achieve this by various transitions such as fading in clips.
Also, the storyline that we wanted to create that connects to the lyrics of the song to show the contrast between love and war which I believe was created quite well for example on one clip where we are throwing bean bags forcefully when the lyrics are 'I don't wanna fight anymore' shows the 'war' element of the song showing that we are angry which reflects the mood of the song. In contrast to us singing to the camera when Rita Ora sings love elements of the song.
However, I think that this did not reach the full expectations that we had wanted due to the fact that there is not a great distinctive difference in our performance to distinguish the contrast more. For example rather than just singing the lyrics of the song I think it would have looked better if we emphasized more actions showing love, and similarly more actions showing fighting/war. Also as we had lost some of the clips that we had filmed as they did not get uploaded so we were unable to use all of the footage we had filmed.
Our different locations met our expectations of our final cut because the settings that we used worked really well together and was effective in the video.
Over all I am satisfied with our music video although there are a few changes that could have been done.
Also, the storyline that we wanted to create that connects to the lyrics of the song to show the contrast between love and war which I believe was created quite well for example on one clip where we are throwing bean bags forcefully when the lyrics are 'I don't wanna fight anymore' shows the 'war' element of the song showing that we are angry which reflects the mood of the song. In contrast to us singing to the camera when Rita Ora sings love elements of the song.
However, I think that this did not reach the full expectations that we had wanted due to the fact that there is not a great distinctive difference in our performance to distinguish the contrast more. For example rather than just singing the lyrics of the song I think it would have looked better if we emphasized more actions showing love, and similarly more actions showing fighting/war. Also as we had lost some of the clips that we had filmed as they did not get uploaded so we were unable to use all of the footage we had filmed.
Our different locations met our expectations of our final cut because the settings that we used worked really well together and was effective in the video.
Over all I am satisfied with our music video although there are a few changes that could have been done.
Evaluation of Editing Techniques and Success
Editing our final music video has taken a long time but we are very happy with the results. We have used a wide range of editing techniques and learnt lots of new skills through this process.
Some examples of editing techniques that we used in final cut express which we were already familiar with are:
- Cutting clips with the razor blade tool
- Cropping and zooming in on clips using the motion tab on individual clips
- Using transitions to make the cuts to different clips smoother; such as the dissolve in and out tool
- Placing two clips together at the same time and turning down the opacity on both to create a doubling and ghosting quality
- Using the modify > speed tool to slow down or speed up clips
- Syncing the clips with the music by pausing both where we wanted to sync them and using the letter M to mark the points, so that our lip syncing looked professional
- Making still images flash by cropping lots of small clips and placing them right next to each other
- Getting rid of distracting things around our clips such as a line at the bottom of the wall, by selecting the clip and then dragging it downwards or upwards on the sequence 1 screen
- Rendering our video
Some examples of final cut techniques that we were not familiar with before making this video; but we learnt and used this time:
- Fading clips in/out by marking two points on the lines of the clips with the pen tool and then dragging them downwards or upwards
- Editing the colours, the brightness/contrast and the saturation of our clips to make them look more professional by selecting a clip and then using the effects > video filters > colour correction > colour corrector tools
- Flipping an image completely around so that it is like a mirror image of the original, by selecting a clip and then using the effects > video filters > perspective > flop tool
- Mirroring one clip on itself so that there is a reflection one side of the clip that moves along with the original, by selecting a clip and using the effects > video filters > perspective tool
- Making an image pulse inwards and outwards on the beat, by cutting the clip into a few smaller clips, and cropping some of the clips so that they are zoomed in on and leaving the other clips zoomed out
- Creating a split screen effect from one clip to another by cropping both clips to the right or the left so that they are exactly at the point we need (e.g. cropped so that our hands are at the edge of the screen ready to push forwards) and using an edge wipe transition between the clips so that one wipes over the next
Some examples of editing techniques that we used in final cut express which we were already familiar with are:
- Cutting clips with the razor blade tool
- Cropping and zooming in on clips using the motion tab on individual clips
- Using transitions to make the cuts to different clips smoother; such as the dissolve in and out tool
- Placing two clips together at the same time and turning down the opacity on both to create a doubling and ghosting quality
- Using the modify > speed tool to slow down or speed up clips
- Syncing the clips with the music by pausing both where we wanted to sync them and using the letter M to mark the points, so that our lip syncing looked professional
- Making still images flash by cropping lots of small clips and placing them right next to each other
- Getting rid of distracting things around our clips such as a line at the bottom of the wall, by selecting the clip and then dragging it downwards or upwards on the sequence 1 screen
- Rendering our video
Some examples of final cut techniques that we were not familiar with before making this video; but we learnt and used this time:
- Fading clips in/out by marking two points on the lines of the clips with the pen tool and then dragging them downwards or upwards
- Editing the colours, the brightness/contrast and the saturation of our clips to make them look more professional by selecting a clip and then using the effects > video filters > colour correction > colour corrector tools
- Flipping an image completely around so that it is like a mirror image of the original, by selecting a clip and then using the effects > video filters > perspective > flop tool
- Mirroring one clip on itself so that there is a reflection one side of the clip that moves along with the original, by selecting a clip and using the effects > video filters > perspective tool
- Making an image pulse inwards and outwards on the beat, by cutting the clip into a few smaller clips, and cropping some of the clips so that they are zoomed in on and leaving the other clips zoomed out
- Creating a split screen effect from one clip to another by cropping both clips to the right or the left so that they are exactly at the point we need (e.g. cropped so that our hands are at the edge of the screen ready to push forwards) and using an edge wipe transition between the clips so that one wipes over the next
Monday, 12 November 2012
Similar music video - Kat Graham
Unlike our video at the moment, this video has effective lighting and filters used. Also, this video compared to our video has got a lot of dancing involved. The camera movement in this video is more dynamic than ours - where we just use a tripod, there's quite a lot of motion in this.
We'll try to improve our own music video by adding filters similar to the one in these, and fixing some of the colour and lighting.
Friday, 9 November 2012
What We Need To Do To Complete Our Music Video
In order for our music video to be complete, we need to finish editing the rest of the song and add a differentiation of effects, filters and transitions to most of the clips.We need to add filters so that our video will look more professional. By adding more transitions in our video, it helps to link the clips together so that the story-line is clear while making it interesting to watch so that the audience do not get bored. For example when we wanted to introduce the studio setting in our video after the graffiti setting, we put a transition in so that it it followed on smoothly rather than it looking random, and we need to continue to do so throughout the rest of the song. We also need to crop parts of clips so that we can create specific effects such as the ghost effect that reflects the song so that our music video makes sense to the audience, is interesting to watch and follows a chronological order. We are still unsure about which clips we are going to use in parts of the song and need to decide to complete our video.
Other than the editing that needs to be completed, we need to create a digi pack and a magazine advert for our music video to make it appealing and so that it would potentially sell to the public and catch their eye.
Monday, 8 October 2012
Test Footage
These short videos of test footage enabled us to practice specific camera angles, shots and frames at all different heights and distances. We are planning to do a variety of practice shots showing close ups, long shots, 360 degree shots, high angled shots, low angles shots and tracking shots.
In this video of test footage we have simply shown the basic camera shots that we may use in our music video.
The shots used are:
- Close up practice shot
- Long Shots
- 360 degree shots
- high angles shots
- Low angles shots
- Tracking shots
In this video of test footage we have simply shown the basic camera shots that we may use in our music video.
The shots used are:
- Close up practice shot
- Long Shots
- 360 degree shots
- high angles shots
- Low angles shots
- Tracking shots
Monday, 1 October 2012
Story Board and Call Sheet - Rita Ora
Story Board
Call Sheet
Sunday 7th Oct. - We will be shooting all the studio parts of the video on this day and try to shoot all of the graffiti parts on this day as well, but we might need another day to do this as well.
Monday 8th Oct - We will be shooting in the drama studios - White room
Tuesday 9th Oct - We will be finishing of shooting all the footage in the drama studios - Black room
Call Sheet
Sunday 7th Oct. - We will be shooting all the studio parts of the video on this day and try to shoot all of the graffiti parts on this day as well, but we might need another day to do this as well.
Monday 8th Oct - We will be shooting in the drama studios - White room
Tuesday 9th Oct - We will be finishing of shooting all the footage in the drama studios - Black room
Contacting the artist - Rita Ora
Here is our email we sent to Rita Ora's Management team to receive conformation for using her song for our A2 Media Coursework. We did this to protect ourselves from copyright laws.
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| We found the contact email address on Rita Ora's fan page. We did receive an automatic reply from the management team to tell us that our email may not be replied to due to the high volume of emails that get sent to Rita Ora's team. However, they did give us more email addresses to use to contact different departments to do with her fan base, concerts and autograph signing. |
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| Rita Ora's fan page ^ |
Mood Boards
These are the finished mood boards that we made in photoshop, featuring images that relate to our ideas for our music video. We have included photos of Rita Ora's recognisable style that we hope to recreate, photos of graffiti-ed walls like the ones that we will try to film in front of, and photos of city-scape alleyways like the ones we will try to film by.
Friday, 28 September 2012
Amateur vs Professional
Here we have chosen two examples of music videos. One is by a professional and one is by an amateur ( students).
This video by Rihanna shows its professional as you can tell that they had a higher budget to make the video which you can see through the settings. In this video the use of camera angles and lighting is a lot more professional and effective showing a range of emotions and settings through close ups, mid shots and long shots. Another factor which shows that this diverse range of settings and locations used in the video and also the range of shots shown of all of them.
This video made by amateurs shows a significant difference to the professional video as this video had a much lower budget. This shows through the use of the location, lighting and lack of professional equipment they were able to use, for example lower quality camera's. Also, they do not use a wide range of camera angles, throughout most of the video they mainly use mid shots whereas the professional video uses a greater range which makes the video more effective. However, the editing technique used at a certain point of the video to speed the actions up has been done effectively and looks professional but it does not have continuity throughout the video.
This video by Rihanna shows its professional as you can tell that they had a higher budget to make the video which you can see through the settings. In this video the use of camera angles and lighting is a lot more professional and effective showing a range of emotions and settings through close ups, mid shots and long shots. Another factor which shows that this diverse range of settings and locations used in the video and also the range of shots shown of all of them.
This video made by amateurs shows a significant difference to the professional video as this video had a much lower budget. This shows through the use of the location, lighting and lack of professional equipment they were able to use, for example lower quality camera's. Also, they do not use a wide range of camera angles, throughout most of the video they mainly use mid shots whereas the professional video uses a greater range which makes the video more effective. However, the editing technique used at a certain point of the video to speed the actions up has been done effectively and looks professional but it does not have continuity throughout the video.
Editing Techniques
We are planning to use a split screen in our music video. We feel this editing technique would highlight the contrast between the two scenes that we are planning to use; the urban street and the white studio. We are going to create this effect in Final Cut by having one main image and then cropping and overlaying part of it above the main image to create the split effect to match the two images up. To make the split more obvious we would probably use a thick black line down the two images allowing the bright bold colours in the outfits to stand out and represent the artist and the video.
This video by Guv'nor presents a different type of split screening where they have filmed two shots of the same thing and cut them in half and put them together to create the mirror image effect in the video. However, we want to create the effect where we want to make the two screen more obvious and have it as a feature where the main character in the video looks as though, at some points in the video, that they are pushing the screen away from them. Relating to the aggressive lyrics, fighting against her emotions.
This video by Diptych presents more of a simple split screen effect where they have used a simple black line between the images to split the screen up. This idea looks good as you can use relating images all in the same shot. We would like to use this form of split screen in our music video at certain points as we could use it to split the contrasting locations and also make a divide between the chorus part of the song and the rapping deep lyrical part. We could also play about with this effect and edit it so it looks, on some parts, like the main character is pushing the screen away. This effect also helps to show what is going on in the song and the story behind the lyrics. Enabling the audience to get a good idea about what the lyrics mean.
Even though this is an amateur video created by students; it presents the editing effect of screen splitting that we want to use and so is a good inspiration to see how other students have created this technique. We would probably use just a half split screen on our music video though rather than splitting it into four or more screens, as we want to clearly highlight the contrast in settings and emotions.
Lyrics Analysis
Lyrics to Love & War - Rita Ora ft J.Cole:
"It's something 'bout you I can’t explain
You give me love and take it away
I see you like this game that we play
And yo this fighting sh-t is getting too old
And you gon' find yourself left out in the cold
It’s time to straighten up or you can move on on on on yeah
Yeah, something crazy about the way we love to hate each other
I don't wanna fight anymore
Every day we fighting like the navy baby
Maybe we could save each other
I don't wanna fight anymore
You go off, I go off
And you mad over nothing
I don't wanna fight anymore
Can't we just make love and not war
Baby there’s something about you
You go that good sh-t I don’t wanna give up
It’s too good to give it away
Yeah I’m feeling we’re just coming too close
Who’s wrong or right this is outta control
I’m not perfect but I’m tired of this bullshit
Let's move on
Yeah, there's something crazy about the way we love to hate each other
I don't wanna fight anymore
Every day we fighting like the navy baby
Maybe we could save each other
I don't wanna fight anymore
You go off, I go off
And you mad over nothing
I don't wanna fight anymore
Can't we just make love and not war
White flag (ahhh), white flag (ahhh)
White flag, (ahh), white flag
Anymore, anymore, anymore, anymore
I don't wanna fight anymore
Anymore, anymore, anymore, anymore
And I don't wanna fight anymore
Yeah, there's something crazy about the way we love to hate each other
I don't wanna fight anymore
Every day we fighting like the navy baby
Maybe we could save each other
I don't wanna fight anymore
You go off, I go off
And you mad over nothing
I don't wanna fight anymore
Can we just make love and not war
Yeah, there's something crazy about the way we love to hate each other
I don't wanna fight anymore
Every day we fighting like the navy baby
Maybe we could save each other
I don't wanna fight anymore
You go off, I go off
And you mad over nothing
I don't wanna fight anymore
Can we just make love and not war"
You give me love and take it away
I see you like this game that we play
And yo this fighting sh-t is getting too old
And you gon' find yourself left out in the cold
It’s time to straighten up or you can move on on on on yeah
Yeah, something crazy about the way we love to hate each other
I don't wanna fight anymore
Every day we fighting like the navy baby
Maybe we could save each other
I don't wanna fight anymore
You go off, I go off
And you mad over nothing
I don't wanna fight anymore
Can't we just make love and not war
Baby there’s something about you
You go that good sh-t I don’t wanna give up
It’s too good to give it away
Yeah I’m feeling we’re just coming too close
Who’s wrong or right this is outta control
I’m not perfect but I’m tired of this bullshit
Let's move on
Yeah, there's something crazy about the way we love to hate each other
I don't wanna fight anymore
Every day we fighting like the navy baby
Maybe we could save each other
I don't wanna fight anymore
You go off, I go off
And you mad over nothing
I don't wanna fight anymore
Can't we just make love and not war
White flag (ahhh), white flag (ahhh)
White flag, (ahh), white flag
Anymore, anymore, anymore, anymore
I don't wanna fight anymore
Anymore, anymore, anymore, anymore
And I don't wanna fight anymore
Yeah, there's something crazy about the way we love to hate each other
I don't wanna fight anymore
Every day we fighting like the navy baby
Maybe we could save each other
I don't wanna fight anymore
You go off, I go off
And you mad over nothing
I don't wanna fight anymore
Can we just make love and not war
Yeah, there's something crazy about the way we love to hate each other
I don't wanna fight anymore
Every day we fighting like the navy baby
Maybe we could save each other
I don't wanna fight anymore
You go off, I go off
And you mad over nothing
I don't wanna fight anymore
Can we just make love and not war"
From these lyrics, we can see that this song overall has a quite strong mood and sense of anger and heartbreak to it, maybe the artist wrote the song as revenge from a real experience of a past relationship like this; or maybe it was just written as a catchy song that would be easy to memorise and would hopefully make it into the charts. The representation of Rita Ora as an artist from these lyrics is that she is quite a strong woman and will stand up for herself. The lyrics include strong representational images such as simile 'the navy' which represents the 'war' that is happening in this relationship. There are also sexual connotations such as 'make love' which shows that the lyrics are written describing a relationship in which the couple might love and hate each other at the same time. These lyrics could be quite relatable to the young target audience that the song is aimed at, as young couples in relationships could relate to the message that the song is based around. The second artist that features in this song, J.Cole, is also represented as somebody who could be quite relatable to a target audience; he could be relatable to male fans and Rita Ora could be relatable to female fans. Although, he isn't represented as a very strong masculine figure like he is in his own music, as he sings phrases such as 'white flag' which show he is surrendering to problems in the 'relationship'. Overall, the mood to this song is quite argumentative and shows Rita Ora as a strong female figure.
Friday, 21 September 2012
Top 3 Song Choices
1. Rita Ora Ft J.Cole - Love and War:
This song is our first choice as we have some good ideas that we could use when making a video to it. We think it would be a good choice as we can lip-sync to Rita Ora's part of the song and then act out the lyrics while J.Cole sings so that we don't have to mime to a boy's part and we can break the video up a bit with some acting.
Ideas: We could film some parts of the song in an urban looking place with graffiti and some parts in a white room with all 3 of us dressed up. We could also get a boy to feature in our video for some acting parts. The acting part of the video could be also set in areas which are quit rough looking to symbolise the fighting and destruction within the relationship in the lyrics. E.g Car park, Alley Ways, Graffiti places (down mill road - near the beehive centre). Throughout this video we could use various different camera shots to symbolise the power balance in the relationship. This would also help create the atmosphere and mood of anger in the video.
Outfit Ideas:
Influential Video Ideas:
Beyonce - Countdown: This video influenced our ideas as it relates to the section of our video we will be filming with us acting and miming in a white room. We like the outfits in this video and the dancing when Beyonce is on her own in a white room could relate to the sort of thing we want to recreate. We also like the idea of the video being sped up and could edit our video so that it is sped up in some sections to give an interesting effect.
Lauryn Hill - Doo Wop: This video is shot outside in an urban looking area, much like the setting where we want the other part of our video to be shot. We also like the idea of using old looking stereos outside as props, to give the video a vintage feel. The cars surrounding the people in the streets in this video also give it a nice feel, and the places where we are planning to film should have cars around them to give the setting an urban feel.
Students Videos:
13U1-48 Music Video 2011: Final Music Video
This video is quite similar to what we want to create in ours as it is shot in a place with lots of graffiti and run-down looking streets. This creates the urban look we want to achieve for our video. We also like the way there are lots of different shots and the shots of graffiti flash on and off the screen as it makes the video interesting to watch and keeps the audience's attention.
13T1-36 Music Video 2011: Final Cut
This video is also similar to what we're thinking of filming for ours as half of it is shot outside in an urban area and the other half is shot in a plain white room with a girl dancing for the camera. This is what we want to create in our video to keep it interesting and not just set in one setting throughout. This also breaks away from the storyline of the song and gives a different aspect to the video. We particularly liked the part where it was shot in the street as there was a good frame around the shot where the boy was standing in the middle of the shot and the street walls framed him. Target Audience: Our target audience is going to be mostly young people. We are aiming to attract an audience of people aged around 14 to 24 as we think teenagers younger than this wouldn't understand the relationship aspect of the song and adults older than this won't like the pop aspect. The bright colours and typical pop feel to our video will appeal to a young audience and will look like the sort of video that would be shown on a music video channel in the daytime.
Stills that approximate your location:
Ideas for Cinematography, Editing and Mise en Scene:
Cinematography:
- In our music video we would have close ups of the people's faces who feature in the music video to introduce them to the target audience. We would also have mid shots to show the dancing/acting and possibly long shots to show the setting. When shooting the acting parts of the video we could also use low shots to show the dominant male who is showing a powerful character in the video, and also high shots to show how belittled and inadequate the girl feels. Tracking shots could also be used when the girl is walking along the "urbanised" streets either in the acting or miming part of the video. This would show emotions of the character as well as the setting of the video.
Editing:
- At certain points in our video we would like to edit the shots so they are sped up compared to the rest of the video. This would create an interesting affect which holds the audiences attention and gives the video a unique feel. We also want use discrete transitions between shots to make the video flow smoothly and look professional. We may also edit some scenes black and white to give an old style feel or a tinted look on the clips to make them look softer in some parts and emphasise some of the emotions felt in the video.
Mise en Scene:
- We are hoping to re-create Rite Ora's look but we plan to mix all of her styles together having one style each between 3 people. This would allow us to keep the same sort of look about the video as she would have but also allows us to make it our own and put a unique twist on our music video. In our video we plan to use props such as wooden crates, stools and possibly props which signify the reason behind the fight and show the problems that are spoke about in the lyrics. We also own make up we can use to recreate her look E.g. bright lipstick and black liquid eyeliner. Through our acting scenes in our video we can use our body language to symbolise the problems faced in their relationship and highlight the moods and emotions felt by the characters. For example; slouched walking, angry facial expressions, violent actions and brisk movements.
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2. Cheryl Cole- Boys
Ideas: We have chosen this video as a second choice as we think it would be quite easy for us to lip-sync to. We also thought it would be quite easy to create a video for as we are all girls in our group, and would be able to add in dance routines etc. This would highlight the genre of the song - Pop. Also, we think Cheryl Cole would be quite easy to dress up to and choose outfits for. The setting we would use for this song would probably be in a studio or a girls bedroom again to enhance the pop genre and show it is a typically girly song.
Outfit Ideas:
Pink has quite a crazy style and show through her outfits her dominant female attitude. This attitde is also reflected in her lyrics and music videos. Therefore when choosing our outfits we can be quite abstract and adventurous and we can mix different styles of clothes together.
This song is our first choice as we have some good ideas that we could use when making a video to it. We think it would be a good choice as we can lip-sync to Rita Ora's part of the song and then act out the lyrics while J.Cole sings so that we don't have to mime to a boy's part and we can break the video up a bit with some acting.
Ideas: We could film some parts of the song in an urban looking place with graffiti and some parts in a white room with all 3 of us dressed up. We could also get a boy to feature in our video for some acting parts. The acting part of the video could be also set in areas which are quit rough looking to symbolise the fighting and destruction within the relationship in the lyrics. E.g Car park, Alley Ways, Graffiti places (down mill road - near the beehive centre). Throughout this video we could use various different camera shots to symbolise the power balance in the relationship. This would also help create the atmosphere and mood of anger in the video.
Outfit Ideas:
These outfit ideas would be easy to wear as they are easy to create; denim shorts with a plain top and bright lipstick, winged eye liner and leggings with a crop top and curled hair.
We could film different parts of the song with each of us wearing an outfit that represents one of her different styles. This look with a hat and bright lipstick would be quite east to create and we could also feature a dressed up look as another style of hers.
Influential Video Ideas:
Beyonce - Countdown: This video influenced our ideas as it relates to the section of our video we will be filming with us acting and miming in a white room. We like the outfits in this video and the dancing when Beyonce is on her own in a white room could relate to the sort of thing we want to recreate. We also like the idea of the video being sped up and could edit our video so that it is sped up in some sections to give an interesting effect.
Lauryn Hill - Doo Wop: This video is shot outside in an urban looking area, much like the setting where we want the other part of our video to be shot. We also like the idea of using old looking stereos outside as props, to give the video a vintage feel. The cars surrounding the people in the streets in this video also give it a nice feel, and the places where we are planning to film should have cars around them to give the setting an urban feel.
Students Videos:
13U1-48 Music Video 2011: Final Music Video
This video is quite similar to what we want to create in ours as it is shot in a place with lots of graffiti and run-down looking streets. This creates the urban look we want to achieve for our video. We also like the way there are lots of different shots and the shots of graffiti flash on and off the screen as it makes the video interesting to watch and keeps the audience's attention.
13T1-36 Music Video 2011: Final Cut
This video is also similar to what we're thinking of filming for ours as half of it is shot outside in an urban area and the other half is shot in a plain white room with a girl dancing for the camera. This is what we want to create in our video to keep it interesting and not just set in one setting throughout. This also breaks away from the storyline of the song and gives a different aspect to the video. We particularly liked the part where it was shot in the street as there was a good frame around the shot where the boy was standing in the middle of the shot and the street walls framed him. Target Audience: Our target audience is going to be mostly young people. We are aiming to attract an audience of people aged around 14 to 24 as we think teenagers younger than this wouldn't understand the relationship aspect of the song and adults older than this won't like the pop aspect. The bright colours and typical pop feel to our video will appeal to a young audience and will look like the sort of video that would be shown on a music video channel in the daytime.
Stills that approximate your location:
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| This still represents a key setting for our music video. It provokes the type of atmosphere we want to create for our music video. And shows the urban setting that we would like to show in our video. |
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| This is a good setting because it shows the street setting that we would like to use for our music video. |
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| This image represents the alley way, dark, secretive setting that we would like to create in our music video. It also is quite an intimate setting therefore being a good place to shoot the acting parts showing the tension in the relationship which is told to us through the lyrics. |
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| This is the typical studio style we would like to use. It has lots of light and shows the plain white colour that we would like to use, showing the contrast between the acting and the singing in the music video. We also think it looks like Beyonce's studio that they use in her 'Countdown' video. |
Cinematography:
- In our music video we would have close ups of the people's faces who feature in the music video to introduce them to the target audience. We would also have mid shots to show the dancing/acting and possibly long shots to show the setting. When shooting the acting parts of the video we could also use low shots to show the dominant male who is showing a powerful character in the video, and also high shots to show how belittled and inadequate the girl feels. Tracking shots could also be used when the girl is walking along the "urbanised" streets either in the acting or miming part of the video. This would show emotions of the character as well as the setting of the video.
Editing:
- At certain points in our video we would like to edit the shots so they are sped up compared to the rest of the video. This would create an interesting affect which holds the audiences attention and gives the video a unique feel. We also want use discrete transitions between shots to make the video flow smoothly and look professional. We may also edit some scenes black and white to give an old style feel or a tinted look on the clips to make them look softer in some parts and emphasise some of the emotions felt in the video.
Mise en Scene:
- We are hoping to re-create Rite Ora's look but we plan to mix all of her styles together having one style each between 3 people. This would allow us to keep the same sort of look about the video as she would have but also allows us to make it our own and put a unique twist on our music video. In our video we plan to use props such as wooden crates, stools and possibly props which signify the reason behind the fight and show the problems that are spoke about in the lyrics. We also own make up we can use to recreate her look E.g. bright lipstick and black liquid eyeliner. Through our acting scenes in our video we can use our body language to symbolise the problems faced in their relationship and highlight the moods and emotions felt by the characters. For example; slouched walking, angry facial expressions, violent actions and brisk movements.
This is a map of our location we are planning to use to shoot for our graffiti shots in the video.
This is a map of our location we are planning to use for the white studio shoots in our video.
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2. Cheryl Cole- Boys
Ideas: We have chosen this video as a second choice as we think it would be quite easy for us to lip-sync to. We also thought it would be quite easy to create a video for as we are all girls in our group, and would be able to add in dance routines etc. This would highlight the genre of the song - Pop. Also, we think Cheryl Cole would be quite easy to dress up to and choose outfits for. The setting we would use for this song would probably be in a studio or a girls bedroom again to enhance the pop genre and show it is a typically girly song.
Outfit Ideas:
Cheryl Cole doesn't really have a signature style, so we could have quite a lot of freedom to wear what we wanted when filming this video. These examples from a couple of her music videos show we could possibly wear quite a girly look with a hair band, or a look that stands out with a lot of mixed prints and high heels.
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3. Pink - Why did i ever like you
Ideas: This is our third song choice as it would be quite easy to lip-sync to as the whole song only features a girls voice. We could film this video in a studio and use props such as drums to stress the strong emotions in her lyrics. We also could film some parts of the video in a field or on a street walking home from a boys house - showing the anger the song features.
Outfit Ideas:
Tuesday, 18 September 2012
Our peer assessment of Group 17
History of the music video:
We feel that the presentation is very clear and straight to the point and makes some good points and ideas about both music videos. However, we feel it could be a bit more detailed and in depth about some of the points to explain why you thought this and the effect it created.
Magazine advert for album:
The OK Go magazine advert we thought was very creative and would definitely work in a magazine as it would catch your eye and draw your attention to what it was promoting. The imaginative style of the advert looks very professional and suits the genre of the song.
Goodwin Analysis:
From reading your analysis we can see that you have worked hard on this task and have definitely fulfilled the requirement to be detailed in your response and ideas. The use of technical media language is very good, and covers a lot of points regarding different elements in the videos. The way in which the analysis has been written is very easy to understand and gives us a clear over view of what was good and bad in the videos without seeing it before.
Individual Posts:
From the one individual post we read we think that it was written very well using a lot of media terminology to back up the points made. This post gave a very thorough analysis and was explained very well throughout. The videos chosen to analyse were also very good examples to use as they were of similar genre and had lots of elements to talk about under each category of Cinematography, Editing, Mise en Scene and Sound.
Auteur analysis:
The analysis of both of these videos was clear and detailed and presented good points with evidence to back them up. We really liked how you had summarised your ideas at the end bringing all the points together and giving us an overall idea about the videos and their features. Embedding both of the links to your post also helped to back up your points and explain why you thought what you did.
Analysis of 2 abstract videos:
In your analysis for the Florence and the machine video you make good clear points however, you could have been more detailed in your explanation in order to back up your points and ideas. Your analysis of Paranoid Android - Radiohead is more detailed but isn't laid out as well as the first one in the separate categories. We think it would be easier to read smoothly if both posts were laid out the same. This would also help when comparing the two videos.
We feel that the presentation is very clear and straight to the point and makes some good points and ideas about both music videos. However, we feel it could be a bit more detailed and in depth about some of the points to explain why you thought this and the effect it created.
Magazine advert for album:
The OK Go magazine advert we thought was very creative and would definitely work in a magazine as it would catch your eye and draw your attention to what it was promoting. The imaginative style of the advert looks very professional and suits the genre of the song.
Goodwin Analysis:
From reading your analysis we can see that you have worked hard on this task and have definitely fulfilled the requirement to be detailed in your response and ideas. The use of technical media language is very good, and covers a lot of points regarding different elements in the videos. The way in which the analysis has been written is very easy to understand and gives us a clear over view of what was good and bad in the videos without seeing it before.
Individual Posts:
From the one individual post we read we think that it was written very well using a lot of media terminology to back up the points made. This post gave a very thorough analysis and was explained very well throughout. The videos chosen to analyse were also very good examples to use as they were of similar genre and had lots of elements to talk about under each category of Cinematography, Editing, Mise en Scene and Sound.
Auteur analysis:
The analysis of both of these videos was clear and detailed and presented good points with evidence to back them up. We really liked how you had summarised your ideas at the end bringing all the points together and giving us an overall idea about the videos and their features. Embedding both of the links to your post also helped to back up your points and explain why you thought what you did.
Analysis of 2 abstract videos:
In your analysis for the Florence and the machine video you make good clear points however, you could have been more detailed in your explanation in order to back up your points and ideas. Your analysis of Paranoid Android - Radiohead is more detailed but isn't laid out as well as the first one in the separate categories. We think it would be easier to read smoothly if both posts were laid out the same. This would also help when comparing the two videos.
Monday, 17 September 2012
Abstract music video Analysis
Mercy Kanye West - directed by Frank Ditommasoby
-This video shows elements of being abstract through the use of special effects such as doubling the artists in the same shot, creating a more interesting and unique look compared to if the artist was just standing there.
-There is also the use of constant fast panning round and the video was edited so that there was a smooth pan of the whole room and it looked as if the whole room could fit into the camera screen.
-The whole video was edited to be black and white, which created shadows and highlights on the artists. This also fitted in with the main theme which was quite futuristic but also minimal. This effect makes the video seem quite artistic as it has no other colours unlike other videos. The striped patterns around the setting also created an abstract feel and framed each artist as they sang to keep the audience's attention.
-The video was shown on a very wide, short screen instead of a typical video that covers the whole screen. This highlights the middle of the video and draws the audience's eye towards the important parts of the video, but it also adds to the effect of there being a very wide looking room and the whole room fitting onto the screen.
-This video shows elements of being abstract through the use of special effects such as doubling the artists in the same shot, creating a more interesting and unique look compared to if the artist was just standing there.
-There is also the use of constant fast panning round and the video was edited so that there was a smooth pan of the whole room and it looked as if the whole room could fit into the camera screen.
-The whole video was edited to be black and white, which created shadows and highlights on the artists. This also fitted in with the main theme which was quite futuristic but also minimal. This effect makes the video seem quite artistic as it has no other colours unlike other videos. The striped patterns around the setting also created an abstract feel and framed each artist as they sang to keep the audience's attention.
-The video was shown on a very wide, short screen instead of a typical video that covers the whole screen. This highlights the middle of the video and draws the audience's eye towards the important parts of the video, but it also adds to the effect of there being a very wide looking room and the whole room fitting onto the screen.
Auteur Analysis Music videos - Jonathan Glazer
Blur - The universal'
Style: The style of this music video was quite minimalist due to the bold colour scheme of red white and black. The video also presented futuristic elements which gave quite a unique and alternative style. This video showed a similarities to modern alternative rock genres.
Content: The band was mostly on stage in a white room in front of an audience performing a song to them but the audience showed an unawareness to their presence. The room where the band were performing was made to look like heaven due to the use of white lights and the clothing worn by the band. This thought was questioned by the artist through the use of subtitles.
Theme: The theme of the video was a higher class cocktail party, which involved everyone drinking and dancing showing a typical scene of a social gathering and celebrity life.
Representation: We feel that Jonathan Glazer wanted to create a sense of influence through the use of colour aiming to represent the angel and devil as the band were dressed all in white but there were two girl characters dressed in red. This showed that the band style of music is quite controversial and has a deeper meaning, and the lyrics have a deeper meaning than what the video presents.
Karma police- Radio head
Style: The style of this video was presented like a short film, only using limited camera angles to convey the story line. It showed simplistic features and had quite a dark style to it. The video was quite gripping to the audience as they wanted to find out what happened to the main character. This was created through the use of an enigma where the audience didn't get to see the victims face.
Content: The video was shot all in the same place throughout showing a story line of feeling between two characters. The entire video was shot in a car using the headlights as a main focus point. There wasn't much attention on the artist, instead the focus was more directed to the story he wanted to tell.
Theme: The theme used in the title of the song is carried out throughout the video, showing elements of revenge, hate and payback between two characters exploring the ideas of karma. This theme became stronger as the video progressed and intrigued the audience to explore the meaning of the song.
Representation: We feel Jonathan Glazer wanted to represent this artist as quite a secretive person who wrote music about his hateful feelings towards others and highlight the fact that he commonly holds grudges against the people who have done wrong in his eyes.
Nick Cave & the bad seeds- Into my arms
Style: The style of this video was very simplistic showing through the use of black and white colours in a simple studio with lots of shadow. The use of extreme close ups also emphasized the emotions of the characters.
Content: This video consisted of close up shots of people of all ages expressing strong emotions. Various shots were also shown of the artist who was reacting and singing about the emotions they were feeling.
Theme: There was a strong consistent theme of depression, hurt and emotional pain. This was quite a dark video but focused on the theme of human emotions. The use of camera shots and lighting showed their emotions to the audience, also creating an element of secrecy as half of their faces were kept shadowed.
Representation: We feel that Jonathan Glazer was trying to show how the artist songs have a deeper meaning which can be explored through their video and lyrics. This is a very deep and emotional video which shows that the artist may write about his own experiences and emotions.
All three videos were very simplistic but effective through the use of strong imagery, which was used to convey the emotions felt in each of the videos. Radio head and Nick Cave & the bad seeds videos both shared common themes of hurt and emotional pain, however all three videos were very unique and different to the usual music videos that you would see in the charts. Another similarity would be that the videos all used one setting, limited camera shots and basic props to convey the meaning of the song.
Style: The style of this music video was quite minimalist due to the bold colour scheme of red white and black. The video also presented futuristic elements which gave quite a unique and alternative style. This video showed a similarities to modern alternative rock genres.
Content: The band was mostly on stage in a white room in front of an audience performing a song to them but the audience showed an unawareness to their presence. The room where the band were performing was made to look like heaven due to the use of white lights and the clothing worn by the band. This thought was questioned by the artist through the use of subtitles.
Theme: The theme of the video was a higher class cocktail party, which involved everyone drinking and dancing showing a typical scene of a social gathering and celebrity life.
Representation: We feel that Jonathan Glazer wanted to create a sense of influence through the use of colour aiming to represent the angel and devil as the band were dressed all in white but there were two girl characters dressed in red. This showed that the band style of music is quite controversial and has a deeper meaning, and the lyrics have a deeper meaning than what the video presents.
Karma police- Radio head
Style: The style of this video was presented like a short film, only using limited camera angles to convey the story line. It showed simplistic features and had quite a dark style to it. The video was quite gripping to the audience as they wanted to find out what happened to the main character. This was created through the use of an enigma where the audience didn't get to see the victims face.
Content: The video was shot all in the same place throughout showing a story line of feeling between two characters. The entire video was shot in a car using the headlights as a main focus point. There wasn't much attention on the artist, instead the focus was more directed to the story he wanted to tell.
Theme: The theme used in the title of the song is carried out throughout the video, showing elements of revenge, hate and payback between two characters exploring the ideas of karma. This theme became stronger as the video progressed and intrigued the audience to explore the meaning of the song.
Representation: We feel Jonathan Glazer wanted to represent this artist as quite a secretive person who wrote music about his hateful feelings towards others and highlight the fact that he commonly holds grudges against the people who have done wrong in his eyes.
Nick Cave & the bad seeds- Into my arms
Style: The style of this video was very simplistic showing through the use of black and white colours in a simple studio with lots of shadow. The use of extreme close ups also emphasized the emotions of the characters.
Content: This video consisted of close up shots of people of all ages expressing strong emotions. Various shots were also shown of the artist who was reacting and singing about the emotions they were feeling.
Theme: There was a strong consistent theme of depression, hurt and emotional pain. This was quite a dark video but focused on the theme of human emotions. The use of camera shots and lighting showed their emotions to the audience, also creating an element of secrecy as half of their faces were kept shadowed.
Representation: We feel that Jonathan Glazer was trying to show how the artist songs have a deeper meaning which can be explored through their video and lyrics. This is a very deep and emotional video which shows that the artist may write about his own experiences and emotions.
All three videos were very simplistic but effective through the use of strong imagery, which was used to convey the emotions felt in each of the videos. Radio head and Nick Cave & the bad seeds videos both shared common themes of hurt and emotional pain, however all three videos were very unique and different to the usual music videos that you would see in the charts. Another similarity would be that the videos all used one setting, limited camera shots and basic props to convey the meaning of the song.
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