Every magazine has a specific market of the types of adverts they show in the magazines This specific market is chosen according to the genre of magazine. For example; magazines such as Vogue, Glamour and Cosmopolitan advertise perfumes, clothing ranges, make up and hair products. Examples being:
MASCARA ADVERT
HAIR PRODUCT ADVERT
CLOTHING ADVERT
LIPSTICK ADVERT
Other magazines such as Mens Health, Adventure Fishing and What Car will have adverts in them appropriate for those genres. Examples being:
DIESEL CAR ADVERT
HEALTH PRODUCT ADVERT
FISHING BATE ADVERT
Adverts are visual merchandising techniques to introduce new and up and coming trends, products and offers in a way which is pleasing to the eye, interesting, has variation and is easy to read and understand.
Music promoting adverts don't often have offers on them unlike general product adverts. However, they do give you all the key facts, in big bold, colourful, people friendly writing which tells you all you need to know, and is understandable at a glance. Music promoting adverts provide you with; the artists name/band name, logo, album name, digipak name, key dates, Record label, Review quotes, images of the band, stores it is being sold in and web details. All of this information on one single page. Therefore these types of adverts have to be specially designed. Using bigger fonts for the very key points such as release dates the album name and band name/artist name. And smaller fonts for other details such as the web addresses and record labels.
Magazines are very useful ways for big artists and also up and coming artists to promote their material as thousands of magazines are sold every day. Therefore every magazine sold with an advert promoting their material in it, adds another person to their fan base (hopefully). Overall increasing their popularity and profit numbers.
Examples of music promoting adverts:
No comments:
Post a Comment